Agora Financial - Landing Page
The Big Drop - Free Book
Swipe Details
This landing page is a full-throttle, no-apologies direct response masterpiece straight from the Agora Financial playbook. It uses one of their classic "free book" funnels—but you pay shipping—to generate highly qualified leads (and set up a back-end sales bonanza).
The page opens with a giant, clear offer headline: Get a free book (that sounds like the most valuable financial book in America). Simple. Emotional. Nationalistic. (“Dear Fellow American...” — cue the bald eagle screech.) It instantly taps into survival instincts (protect your wealth!) while flattering the reader (you're smart enough to prepare when others won't).
The credibility pile-on is relentless. They pull out Jim Rickards' resume like it's a five-star general's war record: CIA, Pentagon, Wall Street insider, secret government meetings. You almost expect him to have built a time machine in his garage. Pre-suasion at its finest.
Fear is the fuel here, but it's elegantly wielded. The page doesn’t just yell collapse is coming—it shows you how fragile everything is (“too big to fail” myth, Federal Reserve problems, national debt) in a conversational, almost neighborly way. Then, it offers hope: you can not just survive... but thrive.
And just when you think you’ve hit the CTA… BAM. There's an offer stack heavier than a Black Friday TV sale:
👉 The book
👉 Three research reports
👉 Strategic Intelligence videos
👉 30-day newsletter trial
All "free" (minus $3.95 shipping). The perceived value skyrockets. Plus, there’s the “no obligation, no future billing” reassurance to remove friction.
By the end, if you don’t order, it feels like you're deliberately choosing financial ruin.
Key Insight
Fear sells, but hope closes. Agora doesn’t just hammer the end-of-America fear button. They marry it with a vision of personal prosperity — IF you act now. That emotional swing (fear ➔ hope) is what makes this a conversion machine.