The Copywriting Swipe File

Get inspired and spark new ideas with this carefully curated collection of million-dollar ads, sales letters, and marketing pieces

Instructions:
Do not plagiarize. Stealing other people's work will only land you on hot legal water. Instead, study the words, the psychology, and the principles that make these pieces successful. And use that to improve your copy.

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Our Latest Swipes


This powerful ad, crafted by the legendary Bruce Barton, leverages deep emotional impact to advocate for hospital funding in the aftermath of war.

This landing page is a full-throttle, no-apologies direct response masterpiece straight from the Agora Financial playbook. It uses…

This ad from The American Magazine uses a storytelling approach that immediately hooks you. It starts with a simple, relatable narrative…

© COPYRIGHT NOTICE

Every item included in this swipe file is publicly available. They are curated here for educational purposes only. Under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research.

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