The year was 1986. I was 13, growing up in northern Mexico, and weekend shopping trips to Texas were kind of a family ritual…

Safari Jackets, Rugged Boots, and Storytelling

The Wizard of Ads is not your run-of-the-mill advertising book. It is a journey of discovery. A path to enlightenment. And a treasure…

The Wizard of Ads – A masterclass in storytelling