Brooklinen’s “Oops” email

A few years ago, Brooklinen made headlines when an intern named Mark “accidentally” sent a Black Friday promo email intended for internal approval by…

Brooklinen’s “Oops” email

Safari Jackets, Rugged Boots, and Storytelling

The year was 1986. I was 13, growing up in northern Mexico, and weekend shopping trips to Texas were kind of a family ritual…

Safari Jackets, Rugged Boots, and Storytelling

Zen and the art of copywriting

While Zen may seem like an unlikely partner for a copywriter, the principles of this ancient philosophy can actually help…

Zen and the art of copywriting

How to build a copywriting swipe file

You’ve heard it before: “If you want to succeed, all you must do is model those who’ve already succeeded”. For copywriters…

How to build a copywriting swipe file