Sunkist – Drink an Orange

At a glance, it’s an ad for oranges. But really, it’s an ad for a lifestyle. A healthier, more natural way of living in a world increasingly filled with heavy…

Sunkist – Drink an Orange

The Wizard of Ads – A masterclass in storytelling

The Wizard of Ads is not your run-of-the-mill advertising book. It is a journey of discovery. A path to enlightenment. And a treasure…

The Wizard of Ads – A masterclass in storytelling

Was David Ogilvy a lousy copywriter?

Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses…

Was David Ogilvy a lousy copywriter?