Sunkist – Drink an Orange

At a glance, it’s an ad for oranges. But really, it’s an ad for a lifestyle. A healthier, more natural way of living in a world increasingly filled with heavy…

Sunkist – Drink an Orange

Air Canada Breakfast Ad

This classic Air Canada ad uses humor, indulgent imagery, and conversational tone brilliantly. It opens by humorously riffing on breakfast methods…

Air Canada Breakfast Ad

Brooklinen’s “Oops” email

A few years ago, Brooklinen made headlines when an intern named Mark “accidentally” sent a Black Friday promo email intended for internal approval by…

Brooklinen’s “Oops” email

The Lazy Man’s Way To Riches

This ad is a masterclass in long-form direct response. It doesn’t shout. It doesn’t hype. It just talks. One-on-one. Like a smart, slightly smug friend…

The Lazy Man’s Way To Riches

A Hospital Would Save His Life…

This powerful ad, crafted by the legendary Bruce Barton, leverages deep emotional impact to advocate for hospital funding in the aftermath of war.

A Hospital Would Save His Life…

The Big Drop | Agora Financial

This landing page is a full-throttle, no-apologies direct response masterpiece straight from the Agora Financial playbook. It uses…

The Big Drop | Agora Financial

The story of two men who fougth in the civil war

This ad from The American Magazine uses a storytelling approach that immediately hooks you. It starts with a simple, relatable narrative…

The story of two men who fougth in the civil war