Copywriting

Using Cognitive Biases in Marketing

The brain has to process insane amounts of data every second. Millions of bits of information flying at you from every direction…

The year was 1986. I was 13, growing up in northern Mexico, and weekend shopping trips to Texas were kind of a family ritual…

This landing page is a full-throttle, no-apologies direct response masterpiece straight from the Agora Financial playbook. It uses…

It stings. You’ve spent hours crafting the perfect email. You’ve agonized over every word on your website, especially the headlines.

In the intricate tapestry of copywriting, where every thread is a word and every color a nuance of creativity, standing out…

In the digital age, attention is the new currency. Unfortunately, capturing and maintaining your audience’s interest…

Alright, let’s talk about bullet points – yes, those tiny little dots you commonly see in lists. Now, II knowyou might be thinking…

While Zen may seem like an unlikely partner for a copywriter, the principles of this ancient philosophy can actually help…

Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses…

One of the easiest ways to get attention to any marketing piece you write is to start with a famous quote. Because of their structure…

If a copywriter who has sold more than $6 billion worth of products shared a few pointers about writing headlines that sell. Would you…

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough…

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