Ted Nicholas: Headlines that sell millions

If a copywriter who has sold more than $6 billion worth of products shared a few pointers about writing headlines that sell… Would you listen to him? Yep, me too.

One of the best ways to educate ourselves as copywriters […]

Gaining trust and authority through the power of quotations

One of the easiest ways to get attention to any marketing piece you write is to start with a famous quote. Because of their structure, quotations are visually appealing. The reason for this appeal is because in people’s minds, […]

Was David Ogilvy a lousy copywriter?

Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses, Ogilvy had an interesting life. Before becoming the legendary ad man and founding Ogilvy & Mather, […]

3 Easy tips to make your copy warm & personal

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough to freeze a brass monkey? Wouldn’t you love it if your website (or any piece of copy […]

How to start a copywriting swipe file

You’ve heard it before: “If you want to succeed, all you must model after those who’ve already succeeded”. For copywriters, this advice works particularly well. So if you’re serious about learning how to write the kind of copy that […]