As a copywriter I’ve been trained over many years that sales letters follow a vertical format. Not only in shape and form, but in the way the content is presented and the points are made to persuade the reader to buy.

And this tried and tested format has worked marvelously well on the web too. But I just saw a couple of videos by fellow internet marketer Jeff Walker that are making me re-think the whole approach to selling online. He’s now talking about a “sideways” sales letter, and there may be something to it…

Keep reading: Sideways sales letters: trend or new standard?

Today I’m very pleased to announce the launch of a new project that I had been working on for the past couple of months. It is a completely new online training system that will show you how to drive massive online traffic using the best of social networks & web 2.0 viral marketing tactics.

Why am I so excited about it? Well, because for this site, I teamed up with 3 of the smartest internet marketers on the planet. Their names are: Jack Humphrey (a renowned blogging and networking authority), Bryan Winters (owner of the emerging JoePopular.com social network) and Jerome Chapman (relationship marketing specialist).

Keep reading: Driving BIG traffic with Web 2.0 & social networks

As you may have noticed, I have been away for a few weeks. Truth is things have been incredibly hectic around here… between working with a couple of copywriting clients and a few joint ventures that I’m working on, I was left with virtually no time to post on this blog.

Fortunately, all the craziness has calmed down for a while and given me time to take a deep breath, regroup and focus my attention again on the pleasures of life & blogging.

And to get back on track, I need your help…

Keep reading: Copywriting: What’s your biggest question?

Let’s start the year by having fun and playing “what if” for just a minute: If you could have just one super-human power during 2008 and you could use it for whatever you want? Which one would you pick? Flying? Super-strength? Invisibility? Which power of all the ones available would you want to make this new 2008 the best year ever for you and yours?

They’re all fun… but I’d personally pick “mind control”: The ability to influence the masses and persuade them do whatever I want. Yeah… I know it’s a cool power… and yeah, you can pick that one too. As a matter of fact, it was not a random pick. Mass-control is a super-human power that could become a reality for you this year. All you have to do is read along…

Keep reading: Mass mind control revealed! (free video)

This short post is just to send you (my beloved reader) my best wishes to you and your family during this holiday season. And to share a fun story that happened to me today…

Being Santa Claus.
You probably not know it: This is my second year acting as Santa Claus. Last year my kid was too young to even notice it, but things were very different this year. I finally got to feel the joy of watching my son’s face glow with a HUGE smile when he walked over to the Christmas tree to find what Santa had left there during the night.

I watched his excitement and glee for a good 10 minutes and then a frightening thought ran through my mind…

Keep reading: A Christmas morning story…

Whether we like it or not, groups of humans act a lot like herds. In action, opinion and even feelings, people are natural followers of the particular group they belong to. Even in the most extreme situations, group-think tends to overcome individualism.

As a copywriter and marketer these are good news for you, because by the time you finish reading this article, you’ll realize that once you can influence how a group thinks, you will be able to automatically persuade new members to conform without even trying. How? Let’s get some background first…

Keep reading: Moo! Exploring our conformity to groups

There’s a new kid on the block - and it sure looks like a bully that’s getting ready to slap back at Google. Hard. The name of this new kid is Pay-Per-Play and I predict it will be a VERY interesting development in the world of online advertising (for both advertisers and content publishers like us).

So what exactly is “Pay Per Play”? In short, it is a new advertising channel for advertisers to increase their branding through online audio with 5-second sound-bites. Big advertisers are already queued up for it… and by big I mean brands like Coca-Cola, Toyota, Blockbuster and the sorts.

Keep reading: Is PPP the true Google AdSense killer?