Was David Ogilvy a lousy copywriter?

Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses, Ogilvy had an interesting life. Before becoming the legendary ad man and founding Ogilvy & […]

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3 Easy tips to make your copy warm & personal

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough to freeze a brass monkey? Wouldn’t you love it if your website (or any piece of […]

How to start a copywriting swipe file

You’ve heard it before: “If you want to succeed, all you must model after those who’ve already succeeded”. For copywriters, this advice works particularly well. So if you’re serious about learning how to write the kind of copy […]

Do you have a copywriting schedule?

When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our newest masterpiece. Whether it is a simple classified ad or a high-end technical piece, it […]

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What is copywriting?

There are as many definitions to copywriting as there are copywriters in this world. In a strict sense, copywriting is the act of writing advertising and other promotional materials (like headlines, sales letters, videos, direct mailers, brochures and […]