1 Comment | Filed on: Copywriting
While doing a little house cleaning of my entire online business, I found a bunch of domain names related to copywriting that I secured a long time ago and not using… so I’ve decided to sell them (for cheap).
If you’ve been looking to start offering your own copywriting services or to sell some copywriting products (even as an affiliate), this is the perfect opportunity for you to get started today. These are all keyword-rich, aged domains that will give your SEO efforts a big boost in the right direction.
Keep reading: Copywriting domain names for sale!
47 Comments | Filed on: Copywriting
When it comes to employing hype in your copywriting, and whether or not you should, the answer is YES. The reason the answer is yes is worth looking at with some careful thought.
Properly defined, hype is technically the act of using hyperbole, which means to exaggerate an example for the purpose of making a point more clear. This can be a very useful tool, and is often found used in common everyday expression, such as “I told you a million times not to exaggerate!” This type of usage is fine, and actually lends credence and emphasis to the point the writer is attempting to make. What we need to talk about is where it goes over to the dark side, and becomes hype.
Keep reading: You SHOULD use hype in copywriting!
34 Comments | Filed on: Blogging & RSS · Copywriting · SEO Copywriting
Okay… this one has rules attached to it!
There are indeed times when we need or want to communicate an idea that is better served by using grammatical tools and functions that are usually employed for other, (more correct) purposes. This won’t work in every copywriting scenario, but for many pieces where you are aiming for a more conversational, informal tone, these can work well like a charm to help you get across your meaning.
One of the ways this might be accomplished would be the use of the ellipsis. You’ve undoubtedly either seen or used this open yourself. It imitates how we converse… almost as if it were a rest space in a piece of music… It can be a useful tool to demonstrate the shades meaning of the speaker.
Keep reading: 5 Grammar rules it’s OK to break
12 Comments | Filed on: Copywriting
When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our latest masterpieces, whether they be for a simple classified ad or a high-end technical piece. It just doesn’t fly to operate on two cylinders when we need to generate top copy. There are simply too many other copywriters who will to turn in second rate material.
Not that we set out to do that, but sometimes we don’t properly set ourselves up for success in this arena by trying to fit our most demanding task (copywriting) into our least productive hours.
Keep reading: Do you have copywriting schedule?
28 Comments | Filed on: Copywriting · Internet Marketing
A good marketing buddy of mine asked: “Do you use copywriting on Twitter and all the other microblogs? Would that be microwriting?”
The answer is a sound “Yes” – But not in the way that copywriting is commonly perceived by old-school internet marketers.
Twitter has a strict limit of just 140 characters and that requires you to be concise… there’s no room for fluff or hype! So the real question should be: How do you use copywriting in a way that works for microblogs?
Keep reading: Copywriting for Twitter