First published in 1923, Scientific Advertising by Claude Hopkins is a timeless masterpiece that forever changed the way we think about marketing.
In an era when most advertising was driven by guesswork and creativity alone, Hopkins introduced a radically different idea: that advertising should be treated as a science—measurable, testable, and accountable.
With a sharp focus on understanding human nature, crafting compelling offers, and tracking results, this book laid the foundation for modern direct response marketing.
Whether you're a seasoned copywriter or just starting out, Hopkins' principles remain as relevant today as ever—offering a clear, no-nonsense guide to creating advertising that actually sells.