Lesson Overview
Unlock the secrets of true audience persuasion. In this lesson, you'll dive deep into the minds of your prospects, uncovering their deepest desires, needs, fears, and aspirations. From demographics to psychographics, you'll leave no stone unturned in the quest to understand the heartbeat of your audience. You'll learn about the 5 stages of the buyer's process, and learn how to tailor your message to each stage. PLUS, you'll discover how to create compelling buyer personas and develop a vocabulary vault, that will help you wield the power of persuasion like never before.