Engineering Emotion: Your secret to persuasion

Lesson Summary

In this third module, we go even deeper into what truly makes a story unforgettable: emotional resonance. You’ll learn how to create a vivid, emotional pulse that keeps your audience glued to every word — just like a blockbuster movie does.

We’ll break down how to engineer emotional highs and lows, create vivid mind-movies, and tap into the brain’s natural craving for contrast to make your stories unforgettable and persuasive.

This is where your storytelling becomes art. Follow along carefully, take detailed notes, and make sure you complete the emotion-based exercises. They’ll help you master the skill of creating stories that not only get attention — but that live rent-free in your audience’s heart and mind.