Lesson Summary
In this first session, you’ll discover the truth about storytelling: it’s not a distant, unreachable skill reserved for a lucky few — it’s already inside you.
You'll learn the foundational secret that powers every great story: Desire, Conflict, and Transformation. Plus, you'll experience how simple, human stories can create instant emotional bonds, inspire action, and turn ordinary objects into unforgettable experiences.
Inside this video, you’ll also do your very first storytelling exercise — designed to prove to yourself that you already have this superpower.
Don’t just watch — grab a notebook and dive in. This is where your transformation from “regular marketer” to storytelling powerhouse begins!