The Wizard of Ads – A masterclass in storytelling

The Wizard of Ads: The arcane grimoire for creating spellbinding advertisingLet's get something clear. The Wizard of Ads is not your run-of-the-mill marketing book.

The Wizard of Ads – A masterclass in storytelling

Was David Ogilvy a lousy copywriter?

Was David Ogilvy a lousy copywriter?Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it

Was David Ogilvy a lousy copywriter?