What is Copywriting?

There are as many definitions to copywriting as there are copywriters in this world. In a strict sense, copywriting is the act of writing advertising and other promotional materials (like headlines, sales letters, videos, direct mailers, brochures and websites). While this definition is correct, it is also incomplete… so let’s take another shot.

2017-06-24T18:34:35+00:00 Categories: Copywriting|Tags: , |

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