Using Cognitive Biases in MarketingThe brain has to process insane amounts of data every second. Millions of bits of information flying at you from every direction… Using Cognitive Biases in Marketing
Safari Jackets, Rugged Boots, and StorytellingThe year was 1986. I was 13, growing up in northern Mexico, and weekend shopping trips to Texas were kind of a family ritual… Safari Jackets, Rugged Boots, and Storytelling
Why your marketing is getting ignored (and how to fix it)It stings. You’ve spent hours crafting the perfect email. You’ve agonized over every word on your website, especially the headlines. Why your marketing is getting ignored (and how to fix it)
Chatbot copywriting secrets to boost engagement & salesChatbots have the potential to change the way we do business, their success depends almost entirely on the quality of their Chatbot copywriting secrets to boost engagement & sales
How to build a copywriting brand that sticksIn the intricate tapestry of copywriting, where every thread is a word and every color a nuance of creativity, standing out… How to build a copywriting brand that sticks
The subtle art of curiosity in copywritingIn the digital age, attention is the new currency. Unfortunately, capturing and maintaining your audience’s interest… The subtle art of curiosity in copywriting
How to write deadly-good bullet pointsAlright, let’s talk about bullet points – yes, those tiny little dots you commonly see in lists. Now, II knowyou might be thinking… How to write deadly-good bullet points
Email marketing lessons that I learned from George CostanzaDid you ever imagine that George Costanza, the lovable goofball from Seinfeld, could have a few golden email marketing… Email marketing lessons that I learned from George Costanza
Zen and the art of copywritingWhile Zen may seem like an unlikely partner for a copywriter, the principles of this ancient philosophy can actually help… Zen and the art of copywriting
The Wizard of Ads – A masterclass in storytellingThe Wizard of Ads is not your run-of-the-mill advertising book. It is a journey of discovery. A path to enlightenment. And a treasure… The Wizard of Ads – A masterclass in storytelling
Was David Ogilvy a lousy copywriter?Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses… Was David Ogilvy a lousy copywriter?
The true power of quotationsOne of the easiest ways to get attention to any marketing piece you write is to start with a famous quote. Because of their structure… The true power of quotations
