Copywriting Community Feed New topics and discussion http://www.copywriting.com/community/forums.html Thu, 02 Jul 2009 17:29:16 -0700 60 Duties of a copywriter http://www.copywriting.com/community/Duties-copywriter-t625.html
I've just started as a freelance copywriter and have been asked by a client to do some work writing copy for their website. However, the client has asked me to do quite a bit more than what I would have thought was expected from a copywriter - come up with marketing ideas, ways of restructuring the website layout, ideas on marketing the site via social networking sites etc. I was just wondering whether it's normal practice for a copywriter to undertake these additional roles over and above pure copywriting?

Any advice would be HUGELY appreciated!

Thanks in advance,

Selina]]> Sat, 20 Jun 2009 05:23:29 -0700 http://www.copywriting.com/community/Duties-copywriter-t625.html Need an Arabic copywriter http://www.copywriting.com/community/Arabic-copywriter-t623.html
I am working for a global advertising company and I need an copywriter

Below you can find a basic short bio of the person we are looking for.

  • Proved experience/portfolio (a successful candidate could be working for a magazine, adv. agency and related fields – below the line copywriting experience would be great)
  • Fluent English
  • Higher level education
  • In touch with current affairs, society, popular culture
  • Characterized by productivity, creativity and organization skills
  • Good computer skills (MS Office – word and Xl)


Thank you]]> Wed, 27 May 2009 07:06:41 -0700 http://www.copywriting.com/community/Arabic-copywriter-t623.html Ladies, can I get some advice? http://www.copywriting.com/community/Ladies-advice-t621.html
I'm new to the forum and based on what I have seen so far, I will be on here quite a bit. It's nice to have a refreshing resource like this.

I recently secured a long-term marketing coordinator gig with a well known online dating and relationship advice company. They have made it very clear that they want me to write to women and write like a woman. As much as I think I have a handle on it, the feedback I keep getting from my new clients is "stop being a man". They have even resorted to calling me "Martha".

I'm a 28 year old male, so I guess I am honestly clueless on how to do this. Any advice on what it takes to emotional invoke a single woman in her mid-30s?

Thanks in advance for your insight!]]> Tue, 19 May 2009 14:22:25 -0700 http://www.copywriting.com/community/Ladies-advice-t621.html Give my Business a New name!! http://www.copywriting.com/community/Give-Business-name-t619.html
Pls pm me (is there pm here? Otherwise leave a msg)

cheers]]> Tue, 19 May 2009 04:39:22 -0700 http://www.copywriting.com/community/Give-Business-name-t619.html <![CDATA[What do I need? People aren't clicking on "contact".]]> http://www.copywriting.com/community/need-People-aren-t-clicking-contact-t618.html
I'm getting only a small amount of organic traffic on this site, but enough that I should be getting some contacts. I'm offering a free remodeling consultation. People are spending time on the site, but not filling out the contact form and requesting a consultation nor are they calling. What do I need? I'm getting about 12 good, unique visits per week, organic, and would expect to convert 1 of those. Do I need more traffic or does my site just need some tuning?

I'd appreciate any helpful feedback.

The site is http://www.houston-bathroom-remodeling.com]]> Sat, 16 May 2009 09:34:16 -0700 http://www.copywriting.com/community/need-People-aren-t-clicking-contact-t618.html Intro to Types of Articles http://www.copywriting.com/community/Intro-Types-Articles-t617.html
Type 1: The List Article

“Hawaii’s Top 10 Honeymoon Destinations”

“5 Easy Ways to Protect Yourself From Flood Damage”

“15 Ways to Run Over Your Own Foot With a Lawnmower”

“Natural Remedies to Cure a Toothache”

“How to Eat 100 Hotdogs in Less Than a Minute!”

“4 Steps to Installing Your New Flatscreen TV”

What do each of these have in common? They are all articles that are going to give you tips or suggestions based on a list. These articles are usually structured in a numbered list format with supporting information for each numbered item.

The best way to witness the power of list articles is to see some in action. Study the three list article models carefully and note the clear organization of the author’s main points and the catchy and informative title:

Top 5 Ways to Build a Wonderful Life - http://www.pickthebrain.com/blog/top-5-way...wonderful-life/

5 Ways to Stop Being Late - http://blog.penelopetrunk.com/2007/03/12/5...top-being-late/

Top Ten Ways to Be Happy at Work - http://humanresources.about.com/od/success/tp/happy_work.htm

The number one positive of a list article is clear organization. A structured list allows for easier viewing and allows the reader to “skim” the author’s points. People like to learn things that takes very little time investment.

The two sub-article types in this category are the “Steps” and the “How To” article. These are also refereed to as “process articles” because they explain to the reader how to accomplish something in steps.

“10 Easy Steps to Making Over Ten Million Dollars Online… In a Week!”

People like doing things in steps. A step-by-step guide helps the reader put your advice or information into perspective, and reassures them that they can put your articles advice to use.

“How to Speed Up Global Warming”

Many “How to” articles will also feature a list style of organization. People expect a “How to” article to give them specific information on how they can accomplish the desired task, and normally there are steps or topic points that correlate with how to accomplish a task. “How to” articles may or may not be numbered, but they are usually broke down into specific topic points that are clearly marked.

List articles are a popular type of article you will find on the web and in magazines, but are also commonly found in brochures, newspapers and newsletters, as well as many other unconventional publication methods.

Type 2: Story Articles

“Man Injured in Crash”

“Dog Eats Teen’s Shoe”

“Margaret Thatcher: Self Made Millionaire”

Story articles can be viewed in a few different ways. The story can either be time sensitive (news), human sensitive (human interest story), or relate to a particular business or product (a third person testimonial story). Each of these is a series of article writing courses by themselves. However, we will focus on the basics of a news story article to report a current and newsworthy event.

Reporting on a person, event, or unfortunate happening will most likely be accomplished through the form of a story article.

They key to story articles is to catch the reader’s attention and keep them reading the story the whole way through. Unlike list articles, story articles usually have a more complex organization and reader’s will need to read on to get the full story (instead of skimming a set of basic points).

The number one way to keep a reader reading is to start with a solid first sentence that interests the reader and tells the main details of the story. Something along the lines of, “A Wasilla teen was arrested for destroying an elderly man’s car with a baseball bat in a Wal-Mart parking lot early Monday morning” or “Margaret Thatcher, an 80 year old woman from Detroit, is experiencing the joy of becoming a millionaire in less than 4 weeks.”

I want to know more about these interesting stories. A good leading sentence will give the reader something interesting to think about, and make the reader ask questions. Why did the teen go crazy? How in the world did an 80 year old woman become a millionaire that fast?

Study the story article model carefully and note specifically how the author keeps your attention:

An Experimental Drug Eases Poisonous Scorpion Stings in Children, a Study Finds - http://www.nytimes.com/2009/05/14/health/1...&ref=health

Story articles are mainly found on the web, newspapers, and magazines, but can also be found in many other advertising mediums and are a powerful way to bring a human touch and relevancy to your writing.

Type 3: Personal Experience Articles

“How I Quit Drinking”

“Surviving 5 Children”

“Overcoming The Urge to Speed”

A personal experience article focuses on your own experience to teach or inform other’s about what you’ve learned. The key to these articles is to make them about the reader, and not the author.

If you’re writing how you survived 5 children, you are of course writing about the stresses of being a parent. And while you may have experienced your share of spills, screams, fights, and sleepless nights, you must make sure you are relating to the reader. What can you share to help your reader cope with the difficulty of raising kids, or what can they learn or how can they benefit from your experience?

A personal experience article can be particularly helpful for your reader as they are gaining insight from someone who lived it.

Study the personal experience article carefully and note specifically how the author is writing for the reader:

A New Dad’s Postpartum Depression – Slouching Toward Fatherhood - http://www.newsweek.com/id/192463/

While these types of articles are not as commonly published as story or list articles, well-written personal experience articles are found in a variety of publications.

Type 4: Facts Articles

“Biography of Paris Hilton”

“Mating Habits of The Green Spotted Leopard”

“Cars Made in 1929”

A fact article is an article that tells the facts. Simple enough? When you think fact article, think Wikipedia, or better yet, an encyclopedia. Fact articles present facts about a subject we want to know more about.

A key to a fact article is to make reference quality sources. Where did you get your information? If you want to come across as an expert or authority on the subject, you will need to tell the reader where you got your information. Using quality reputable sources will lend to your credibility. Also, stay as unbiased as possible. A fact article that uses opinion words is not really a fact article. It’s an opinion article. You wouldn’t say “Theodore Roosevelt was the greatest President of all time” or “It’s fun to watch leopard’s mate” because that’s an opinion. You just want the cold hard facts.

Study the fact article carefully and note specifically how the author is unbiased, and how the author makes reference to how they came up with their facts:

Theodore Roosevelt Facts - http://www.encyclopedia.com/topic/Theodore_Roosevelt.aspx

Fact articles are normally published in encyclopedias, web encyclopedias, or informational websites, but don’t be be surprised to find fact articles published in newspapers, newsletters, and brochures.

Type 5: Opinion or Analysis Articles

“Why I Hate Burger King Advertising”

“America is The Land of The Free… Sometimes.”

“McCann Should Stay in Jail”

Opinion articles give the author’s opinion on a particular subject. For instance, if you were outraged that a company was taking advantage of it’s customers, you might give your opinion on the matter to let other people know.

The best kind of opinion articles are those that use analysis to back up their opinion. You don’t want to just give your opinion, you want to prove why your opinion is right. To prove your opinion, you will need to cite facts and clearly lay out what is being debated.

Unlike fact articles, opinion articles are most often biased because they take a stance on the issue.

Study the opinion article carefully and note specifically how the author takes a stand, and how the author uses to specific claims to back up his opinion:

Its a bird…no its a plane…no its T-Mobile! - http://www.tmonews.com/2008/10/its-a-birdn...o-its-t-mobile/

Opinion articles are normally published in newspapers and on websites. They are also found in magazines (think fashion articles). Be careful recognizing opinion articles, because some of them are presented as if they are fact.

Other Types:

Because there are many different types of articles, it would be impossible to go over each type. There are many ways to approach articles, and some times the author will choose to combine different elements of different article types. For instance, some prefer to write their personal experience articles in an easy to follow list format. Below are some other types of articles that you might encounter as a writer.

Review Articles

“The New Bond Movie: Flop”

“New Restaurant is Top Notch”

“Why CopperCopy is Number One in Writing Services”

A review article reviews a business, service, event, or product. A review is biased because the author will be quantifying the value of what they are reviewing. The best reviews set forth a criteria to which the reviewed item is set to. “CopperCopy.com is the number one in writing services because it has an award winning staff, free online courses, premium writing services, excellent writer’s resources, and a thriving community that is dedicated to improving the quality of the written word.” Now, of course, each of these would need to be proved, and the author should consider what other sites online are offering these similar services and how they rank. That’s what a review article is all about.

Recommending (or Not Recommending) Articles

“Why You Shouldn’t Be Eating at McDonalds”

“Hanes Underwear is The Best”

“BlueStart Hosting Increased My Business Sales”

They key to a recommendation article is to inform the reader about 1) what you are recommending and 2) why you recommend it. If you are recommending a service, business, product, or event, the key is to not make it a sales pitch. You should be informative and present the facts as to why you are recommending that the reader do something. For example, if you are recommending why someone should choose Hanes underwear, you might reference other underwear brands and how they are not made of the same quality, comfortable fabric as Hanes. Let others know your personal experience as to why you recommend or don’t recommend the certain product.

Less Common Other Articles You May Write: Cause and Effect Articles, Compare and Contrast Articles, and Medical Articles.]]> Fri, 15 May 2009 16:55:55 -0700 http://www.copywriting.com/community/Intro-Types-Articles-t617.html Warning to copywriters in Lancaster, PA http://www.copywriting.com/community/Warning-copywriters-Lancaster-PA-t616.html
We did several projects under this new agreement until one day he asked if I could invoice him net 15 days, promising me he would pay me within the week.

That was back in February. This month, after driving to his house to demand payment, Nelson wrote me a bad check. (His excuse: he didn't know that it bounced.) I still have not been paid.

I know this board has several copywriters in and around the PA area, so I wanted to warn them that he may be looking for a new copywriter. I was his 'go-to' person before this happened.

(And yes, I have learned my lesson for being a doormat.)]]> Fri, 15 May 2009 08:51:47 -0700 http://www.copywriting.com/community/Warning-copywriters-Lancaster-PA-t616.html Need for a Peruvian sms copywriter http://www.copywriting.com/community/Peruvian-sms-copywriter-t615.html For more info, www.upstreamsystems.com

Job description:
A Peruvian sms copywriter works in a creative partnership with the campaign manager to conceive develop and produce effective sms messages for mobile marketing campaigns. While the campaign manager deals mainly with the concept definition, it is the copywriter’s task to compose fun and persuasive texts (within the constraints of sms messages) that will maximise participation in each campaign. The copywriter needs to be able to establish a virtual dialogue with the participants and convey the feeling that the campaign is live and that each participant is addressed individually.

Main Responsibilities and Duties:
• meeting with the campaign managers’ team to discuss client requirements and background to the campaign
• creating storylines and ideas
• writing clear, persuasive and original messages, in a very limited space (160 characters)
• carefully proofreading to check spelling and grammar
• keeping up to date with popular culture and trends

Job Requirements:
• Native Peruvian
• Fluent English
• Higher level education (in copywriting or marketing)
• Creative, fun, outgoing character – witty
• In touch with current affairs, society, popular culture
• Characterized by productivity, creativity and organization skills
• Good computer skills (MS Office)
• Able to relocate in Greece for 4 months to Greece

Duration & Salary: The campaign will last for 4 months starting in June 2009. We offer full time employment (8h./5d) for 4 months with a competitive base salary (+ accommodation, food expenses and 2 airplane tickets for the relocation in Greece).
]]> Thu, 14 May 2009 05:34:18 -0700 http://www.copywriting.com/community/Peruvian-sms-copywriter-t615.html Need for a Peruvain sms copywriter http://www.copywriting.com/community/Peruvain-sms-copywriter-t614.html For more info, www.upstreamsystems.com

Job description:
A Peruvian sms copywriter works in a creative partnership with the campaign manager to conceive develop and produce effective sms messages for mobile marketing campaigns. While the campaign manager deals mainly with the concept definition, it is the copywriter’s task to compose fun and persuasive texts (within the constraints of sms messages) that will maximise participation in each campaign. The copywriter needs to be able to establish a virtual dialogue with the participants and convey the feeling that the campaign is live and that each participant is addressed individually.

Main Responsibilities and Duties:
• meeting with the campaign managers’ team to discuss client requirements and background to the campaign
• creating storylines and ideas
• writing clear, persuasive and original messages, in a very limited space (160 characters)
• carefully proofreading to check spelling and grammar
• keeping up to date with popular culture and trends

Job Requirements:
• Native Peruvian
• Fluent English
• Higher level education (in copywriting or marketing)
• Creative, fun, outgoing character – witty
• In touch with current affairs, society, popular culture
• Characterized by productivity, creativity and organization skills
• Good computer skills (MS Office)
• Able to relocate in Greece for 4 months to Greece

Duration & Salary: The campaign will last for 4 months starting in June 2009. We offer full time employment (8h./5d) for 4 months with a competitive base salary (+ accommodation, food expenses and 2 airplane tickets for the relocation in Greece).
]]> Thu, 14 May 2009 05:33:56 -0700 http://www.copywriting.com/community/Peruvain-sms-copywriter-t614.html <![CDATA[Why Split Testing is CRUCIAL To Your Product's Success]]> http://www.copywriting.com/community/Split-Testing-CRUCIAL-Product-s-Success-t613.html
A/B testing, or split testing, is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. - A/B testing - Wikipedia, the free encyclopedia


Split testing is the most vital piece of the puzzle with your online sales campaigns. Why? Because if you're not doing it, you could be missing out on piles of cash!

Why split test?

A small example is a $10 product that I sold on another forum.

The headline of my letter was dynamic. I had an image that was rotated in and out using a small PHP script that I put together. 50% of the time one would show, and 50% of the time another would show.

If I hadn't done this I would have missed out on $1,327 worth of revenue.

After a few days of testing I found that one of the headlines helped the sales letter convert at a whopping 14% instead of a measly 3% for the other. Obviously testing was imperative to the money I made from the WSO.

How to split test

Split testing is super easy. Especially if you've got what you're testing on your own server.

Google offers a 'Website Optimizer' that will allow you to test two different pages. The differences between the pages can be anything... but I'd recommend only testing one element at a time so that you know exactly what converts well.

You can access the Website Optimizer by going here: http://services.google.com/websiteoptimizer

Once inside, Google gives you great directions on how you can set it up on your site. It's a simple Javascript script that will run on virtually anybody's computer that loads your site up, so compatibility is a non-issue.

Start with only two versions of what you're testing. Once you get the hang of it, you can test more but two is a good starting point.

So let's get discussion on this topic rolling. If you've done any split testing before, let's hear some of your results. What sort of conversions were you seeing before and after you tested?]]> Tue, 12 May 2009 13:11:56 -0700 http://www.copywriting.com/community/Split-Testing-CRUCIAL-Product-s-Success-t613.html Bullet points http://www.copywriting.com/community/Bullet-points-t612.html
My boss wrote some copy and asked me to take a look, on the whole I thought it looked pretty good, however there was one section I really didn't like and I feel is completely incorrect. Here's an example:

===
"We aim to support you in every aspect of your technical needs:

- You will get support 24 hours a day, 7 days a week
- You will have your servers monitored without disrupting your work
- You will gain comfort in the knowledge that X are working as your virtual IT Tteam
===

The wording above isn't exactly as he put it but my problem was with the use of the 'you will' at the beggining of every point, I preferred:

""We aim to support you in every aspect of your technical needs, you will:

- get support 24 hours a day, 7 days a week
- have your servers monitored without disrupting your work
- gain comfort in the knowledge that X are working as your virtual IT Tteam

I would really appreciate it if someone could tell me what they think from a professional point of view?

Thanks smile.gif]]> Tue, 12 May 2009 01:58:56 -0700 http://www.copywriting.com/community/Bullet-points-t612.html n00b here from the dark side needs some help!!! http://www.copywriting.com/community/n00b-dark-side-help-t600.html
I have to clear this up right away.... I'm an (wait for it)...........an Art Director *hears laughter and ridicule*

I know, I know, Ive come to the brains, I just have my Crayolas and a drinking problem etc.

Well basically this is my question; As stated I'm an A/D and I'm an English chap living in the U.S. Im moving back to London soon, and back into the Ad world over there, but I do not have a copywriter. Some of you may or may not know that 'teams' get hired in the ad world over in the UK consisting of the writer and A/D. In order to get a decent gig, they like to hire teams. I am sans writer and I need to find one in the UK, London area.

I was wondering if any of your have any resources reference my question. I really need a writer, and Ive had no luck in finding one anywhere.

Naked pictures of Monica Bellucci or Scarlett Johnassen will be issued upon receipt of help rolleyes.gif

Much Obliged

Shearer]]> Tue, 07 Apr 2009 14:59:47 -0700 http://www.copywriting.com/community/n00b-dark-side-help-t600.html Copy targeting business professionals for service? http://www.copywriting.com/community/Copy-targeting-business-professionals-service-t555.html
A little background: we are a real estate appraisal company. Our clients include: lending institutions, asset management companies (in the case of foreclosures), home owners (for property tax disputes, right of way disputes). There is a largely untapped market for appraisers within the CPA and Attorney circles, who order appraisals for cases of divorce or estate purposes.

We've been successful with direct mail to the homeowners. The lenders and the asset management tend to have a vendor application to fill out.

I *think* that good copywriting targeting CPAs and attorneys would be a good avenue. But, I'm not sure about how it should differ in style from marketing to the end user (since the CPA / Attorney isn't emotionally invested in the product we offer).

Any insight, or a point in the direction for resources would be very appreciated!
Thanks,
DeeDee]]> Tue, 31 Mar 2009 13:06:50 -0700 http://www.copywriting.com/community/Copy-targeting-business-professionals-service-t555.html Need advice on my CV http://www.copywriting.com/community/advice-CV-t552.html
Due to I've no overseas background, I'm not sure if I write it good. Could you please help check out my CV and gimme some advice? Appreciate it!

Following's my CV.


I'm writing to apply for the position of account executive.

I graduated from Henan Institute of Finance and Economics as an Advertising major, with a bachelor’s degree.
I passed CET4 and CET6 with the highest marks in our class.

Without strong background, I began my career as a real estate agent in Homelink.
Showing great interpersonal skills, it took me no more than 2 months to become the No.1 sales person in our branch.
I was considered a nice, reliable young man by my clients.
This profession taught me a lot, including communication and negotiation skills.
Often required to multi-task, I was very accustomed to working under pressure.

A new job opportunity came my way months later. I joined the agency I currently work for.
At here I am not only a copywriter but also a planner.
My obligations include a lot of stuff such as doing copywriting, providing strategic support, taking photoes of products and making PPTs for presentations (I am quite proficient in PPT making, some of my works are being attached to this mail).

Please contact me. I'd definitely dedicate my passion and enthusiasm to this job if I get the chance. It's an honor.

Fllowing's my biodata

Name: Piers Jiang Gender: Male
Star Sign: Gemini Age: 23
Education: Henan Institute of Finance and Economics
Major: Advertising Degree: Bachelor
Cell: 13120254439, 13526857805

Language Level
CET4: 570 CET6: 501 (both are the highest marks in our class)
Good command in spoken and written English

Skills
Good at Word, Excel, PPT, Photography

Awards
Third Prize of Hope Cup Math Competition, twice
Best Shooter Prize of our university football league

Working Experience
2008.11--Now Copywritor and Planner in Tianmaqishi Brand Consulting
2008.7—2008.11 Agent in Homelink]]> Tue, 24 Mar 2009 07:06:58 -0700 http://www.copywriting.com/community/advice-CV-t552.html Help! Need brief critique of Annual Report http://www.copywriting.com/community/Help-critique-Annual-Report-t538.html
Thanks!

--------------

With rock solid fundamentals and a proven track record of operational and financial capabilities, COMPANY was able to navigate through the economic storms of 2008 with strength and optimism. Our conservative and diversified approach helped contain investment risk, while our commitment to build and deliver new solutions enabled small and large businesses alike to benefit from our success.

Since establishing our roots deep into the STATE landscape, our focus and foundation have remained the same: to (REPLACE TAGLINE HERE) for STATE businesses. Not only have we met that goal year after year, but our board of directors, management and staff have worked diligently to position COMPANY as one of the most well-respected (REPLACE INDUSTRY REFERENCE) in the country.

This is no time to be looking back, however. COMPANY is committed to take the path less traveled by remaining fiscally conservative in these uncertain times. We're dedicated to deliver even more products and services aimed at improving customer service and (REPLACE GOAL HERE). And we're confident that in 2009, our customers can rest assured that COMPANY will stay the course to be the provider of choice for STATE businesses.]]> Tue, 24 Feb 2009 14:09:15 -0800 http://www.copywriting.com/community/Help-critique-Annual-Report-t538.html Please Critique My Copy http://www.copywriting.com/community/Critique-Copy-t537.html
I've attached a .pdf of my sales letter. The entire copy has been revised from the previous format, making it less "hypey," among other things. I appreciate any and all feedback.

Best Regards,

Angel]]> Fri, 20 Feb 2009 05:59:16 -0800 http://www.copywriting.com/community/Critique-Copy-t537.html Hi http://www.copywriting.com/community/-t536.html
I'm new to the forum, thought i would say Hi smile.gif

Claire]]> Fri, 20 Feb 2009 02:52:29 -0800 http://www.copywriting.com/community/-t536.html Information product copywriting http://www.copywriting.com/community/Information-product-copywriting-t535.html
I am in the process of developing an information product to help everyday people use tips and tricks to save money at their local banks. I've been in banking for many years and I think I can really benefit people with some of the insider information I've gathered over the years.

Anyhow, my problem is how I should approach my sales letter. I personally don't like those super long sales letters you see everywhere. I know statistically they say it works for people genuinely interested in the topic but in my case, my target audience is too broad.

How do you think I should approach the sale and should I make it quick and to the point?

Can you recommend any information product site that you feel is refreshingly clear and effective?

Thank you guys so much!

dave]]> Tue, 17 Feb 2009 22:54:21 -0800 http://www.copywriting.com/community/Information-product-copywriting-t535.html One line message http://www.copywriting.com/community/line-message-t532.html
I'm new around here, and basically new to copywriting!

I have only one line to use as my ad, and I would like to hear what you think about it:

1. Get ------ at the lowest price - click here
2. -------! now at a low price!
3. Now on sale! register your copy of ------!

Which one do you like best?
Do you have any better ideas to try?
I work with a product that offers a free trial, and then you need to register.

Thanks,
Ran]]> Thu, 12 Feb 2009 06:25:31 -0800 http://www.copywriting.com/community/line-message-t532.html Need a Colombian copywriter http://www.copywriting.com/community/Colombian-copywriter-t531.html For more info, www.upstreamsystems.com

Job description:
A Colombian sms copywriter works in a creative partnership with the game master to conceive develop and produce effective sms messages for mobile marketing campaigns. While the game manager deals mainly with the concept definition, it is the copywriter’s task to compose fun and persuasive texts (within the constraints of sms messages) that will maximise participation in each campaign. The copywriter needs to be able to establish a virtual dialogue with the participants and convey the feeling that the campaign is live and that each participant is addressed individually.

Main Responsibilities and Duties:
• meeting with the game masters team to discuss client requirements and background to the campaign
• creating storylines and ideas
• writing clear, persuasive and original messages, in a very limited space (160 characters)
• carefully proofreading to check spelling and grammar
• keeping up to date with popular culture and trends

Job Requirements:
• Native Colombian
• Higher level education (in copywriting or marketing)
• Creative, fun, outgoing character – witty
• In touch with current affairs, society, popular culture
• Characterized by productivity, creativity and organization skills
• Good computer skills (MS Office)
• Fluent English
• Able to relocate in Greece for 1 month (training course)

Duration & Salary: Full time employment (8h./5d) for three-four months with a competitive salary.
Contact Us: If you match the above requirements and are interested in the opportunities Upstream has to provide, please send your CV at:
Email: careers@upstreamsystems.com
Lina Liakopoulou
]]> Thu, 12 Feb 2009 01:22:14 -0800 http://www.copywriting.com/community/Colombian-copywriter-t531.html