Hi,

What's the difference between sell and presell? Affiliate are supposed to presell and not sell, right?

this is a landing page through google adwords.

from http://www.bassfishingweapon.com/special/

Should an affiliate used this example as a landing page?

I'm was wondering should an affiliate used this example as a landing page. I'm not talking about plain copying. I'm talking about modifying it and using my own words to make it better.

Thanks

Hi.

The main difference between selling and pre-selling is the
type of language used. Even though the end goal may be
the same, pre-selling never uses pressure as a technique
to make the sale.

The page you showed is what internet marketers know as
a "squeeze page". Most of the time squeeze pages use a
hard-sell strategy to gather contact information from the
visitor and keep in constant contact with her in an effort to
get her to buy whatever product the marketer is selling.

Squeeze pages work amazingly well, but they are normally
not a pre-sell technique. They are direct selling.

Pre-selling in my opinion, requires a much more subtle
approach. If I wanted to pre-sell a course about bass-fishing,
I'd write a few interesting articles and put them up on a
website or blog... or even pile them up and turn them into
a 'special report'. The trick to pre-selling is honestly giving
out good information and wholeheartedly recommending a
product I personally use and like.

In the articles mentioned above, I'd outline the general bass
fishing technique and simply mention that I learned it from a
really good course I enjoyed reading called "x" and providing
a link to it. That's it. No hard selling at all, no making the visitor
signup for anything, no persistent followup with autoresponders.

Both the squeeze page hard-sell and the soft pre-sell techniques
work great. It's all a matter of studying your target market to
learn which method works best for them.


All the best!
Miguel Alvarez
Copywriting.com