We deliver our best” isn't going to tell your visitor that you are a flower shop.
Mar 31 2011, 07:03 AM
Joined: 31-March 11
Member No.: 11,115
Is your home page message clear?
Your home page is the hook that pulls your visitor through your door. You only have a few seconds to impress, so the home page has to do its job and do it well.
In the first few seconds you need to communicate to the visitors – Here you can find out what we are about and who we are. The tools to help you do this are your tagline and your welcome message.
This doesn't have to take up too much room on your home page, but it should be there so that everyone knows what you do and what you can do for them.
* Make the message short but ensure it creates an impact. Place it on the page so that the reader does not have to scroll. Don't be tempted to miss this message out because you think it should be obvious to the reader (it won't be) or because you feel it is a waste of space and can be better used to promote your latest products. Give it the space it deserves.
* Try breaking the message up into short manageable chunks under headers to allow the reader to scan through.
* Don't feel that you have to use the whole page to display your message. Who wants to read that? Keep it short but ensure that the important points are there. Remember it is a summary, and the details will be in the subsequent pages.
* You will be too close to the message to be able to objectively assess its impact. Show the message to people from outside your organisation to test that it conveys exactly what you intended, then rewrite where necessary.
Use a tagline
The tagline will be displayed right up there with the company name and logo. This is an excellent piece of real estate on your site that won't take up too much space, but if done right will sum up what you do in one second for the visitor.
Keep it short
Your tag should be short enough for the reader to absorb at one glance – about six to eight words maximum.
It should also be very specific. “We deliver our best” isn't going to tell your visitor that you are a flower shop.
Try to make it clever
Everyone remembers a clever catchy tagline. But don't do this at the expense of obscuring the meaning. Remember the point is to make the reader understand what you do not raise more questions.
It's not an option
Sure there are some big-name companies out there that don't have a tagline and don't need it because everyone knows who they are. If this isn't your company then you need a tagline, and even well-known companies have them, too. Take Nike for example. Their tagline is so well known that the tagline alone identifies the company. You see “Just do it” and Nike is sure to spring immediately to mind. Aim to have your tagline do the same.
An interesting read from a copywriting website http://www.proofperfect.com.sg