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> critique of salesletter

jesse
post Oct 25 2007, 03:15 AM
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can you tell me what your impressions of http://www.dreamweaverexposed.com are?

thanks


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Market your infoproducts with direct response copy.
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Verb
post Oct 28 2007, 05:03 PM
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QUOTE(jesse @ Oct 24 2007, 10:15 PM) [snapback]551[/snapback]
can you tell me what your impressions of http://www.dreamweaverexposed.com are?

thanks


Hiya Jesse.

You know what? I don't see anything I would change. Honestly, if I were
in the market for DW expertise I would be plunking down my $67 bucks.

You've done a great job there. The really big crimson text jumped out at
me a little bit hard. Maybe just slightly smaller would be better as it gives
off the impression of being a "slick willy" sort of ad. You know what I mean?

By and all it is still great and impressive information.

I give it 8 out of ten on presentation.
I give it 9 out of ten on content.

One more thing - it might be a little bit longish. I don't know what you would
cut though to make it shorter. I did scroll down to see the price as uh, I
always do that so some items were skimmed and not really read. But,
skimmed is good too. A lot of sites don't even get skimmed.

Good Luck, although you might not need it...

Blessings.

Verb.

laugh.gif
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Summerlynn
post Oct 31 2007, 07:34 AM
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Punctuation. There is an ellipse after an exclamation point. That should not be there. Also, watch the ellipse placement...there are a lot of them.
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katharina
post Oct 31 2007, 12:22 PM
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QUOTE(jesse @ Oct 24 2007, 10:15 PM) [snapback]551[/snapback]
can you tell me what your impressions of http://www.dreamweaverexposed.com are?

thanks


1. You'll need a period after:
Dreamweaver is an outstanding tool for taking your ideas and turning them into functioning, profitable web sites

2. You're missing a word in this sentence:
Yes, know it's hard to believe.

3. The word members is plural and does not get an apostrophe in this:
A complete member's only web site filled with all the video tutorials, tools, resources and information you need to help you build your business online.
---
You may also want a hyphen there... "members-only" but not necessary
if you don't like it, I think.

4. I think I'd use "one" maybe in a colored font instead of the second "1"
numeral in:
I'm willing to bet that after about an hour of watching my videos you'll have a whole new perspective on building web sites And at about 1 hour you'll know exactly what you need to do to start creating a great web site
-------
You'll also want a period after that sentence

5. Too much punctuation at the end here:
(I bet you'll be impressed with your new CSS skills!).

6. Need end punctuation here:
8 Pay Per click resources

7. I'd change:
There's more than enough reasons for you to take action and you'll get immediate access to the entire set of videos.

to... "there are more than enough..."

Those are just teeny little nit-picky things... on the whole, the page
looks fabulous and you've done a beautiful job with it, Jesse!
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Summerlynn
post Nov 3 2007, 10:43 PM
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Now that I read your suggestions, I went back and wow you are correct. I did not see any of this. So much for a career in copywriting. Thanks for the eye opener!
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jesse
post Nov 5 2007, 07:37 PM
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thanks for the feedback. I actually trimmed the sales letter considerably and will see how it does.

If any other suggestions please let me know.


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Market your infoproducts with direct response copy.
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MelSos
post Nov 5 2007, 09:56 PM
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The first thing that jumped out at me was the electric blue background. In fact, it hurt my eyes a bit, and definitely detracted from the sale's letter itself. Most pages I see like this tend toward grey backgrounds, or at least something less vibrant, and I must agree with them.

One other thing I noticed, the links outside the actual sale's letter hovered to green. The ones in the letter did not. This isn't a major point, but I noticed it. Then again, I build websites more than buy ebooks, so that may just be me.

smile.gif
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katharina
post Nov 6 2007, 10:55 PM
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QUOTE(MelSos @ Nov 5 2007, 04:56 PM) [snapback]644[/snapback]
The first thing that jumped out at me was the electric blue background. In fact, it hurt my eyes a bit, and definitely detracted from the sale's letter itself. Most pages I see like this tend toward grey backgrounds, or at least something less vibrant, and I must agree with them.


Good point about the colors. It's important to remember that depending on how
one's monitor is set, the colors and fonts others are seeing may be really horrid-
looking the way we have things set. When I do a web site, I try to remember to
have different people check it first... people I know have various settings. It's
been a big help. Something that looked great on my screen might look terrible
on someone else's so I'd need to mute a color or change a font size if that's
the case.
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MelSos
post Nov 7 2007, 03:04 PM
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Katharina - the only problem with that is that it is impossible to know how a color will look on another's computer. I tend to stick to web-safe colors for that reason.

This particular issue, however, wasn't really one of funky color choice, just brightness.
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