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Good Evening.

A very little bit about SEO and SE Placement.
...and every little bit helps.
I like to jump right in, so here we go...

SEO work should be done before you build a web site.
What? How is THAT possible? You simply make a list of
what all the search engines want from a site and implement
them when building your web site. It's the first step.

It's OK - don't scream and holler. I understand how
frustrating that sounds. If everyone had to back up to
the beginning they would give up. Right? Well, no one
wants to do that so, with the list nearby, let’s start
with one basic thing.

Are you listed in google?
Everyone’s web site (pretty much) is crawled by the
googlebot, the msn bot, inktomi slurp, and other
various crawlers and spiders. When your site is crawled
it also is indexed. It can take two days to two months for
the results to show up in your searches but it does happen.

Are we there yet?
Want to know if your site has been indexed? Go to google
and in the search box type this:
site:www.yoursitename.com
or whatever your url is and see what you get. You should
see all the pages listed for your site. This means your site
has been crawled and indexed.

See how easy that was?
You should never have to pay anyone to "submit" to search
engines. SE robots know their job and DO their job, so keep
your hard earned $$ in your own pocket. Don’t buy into that,
it’s stupid to pay someone when the robots have already
done what they are programmed to do.

Is your baby lost in the crowd?
Now search with your search terms, did you find your site?
Don't feel bad if you didn’t. This happens to plenty of
folks. You work your tail off, learn html (css and more),
build a site (by trial and error) and then uh, you hit a
brick wall. How do you get it to show up in searches
somewhere in the top uh, 100,000? LOL. Just kidding, that
should not be anyone's goal. The goal is page ONE on google
for your targeted search keywords and/or key phrases.

Back up the truck Chuck!
Do this. It is for your own good (so don't give me that LOOK!).
Get a google account and verify your web site or web sites.
It's free, easy and it will be a boost to your SEO efforts to use the
tools google provides.

What makes google so special?
It is the most complicated of all the SE's, the most used,
ever changing and probably the most poo-pooed. But the
fact is, if you can learn to optimize your web site for google
all the other search engines will pick you up too. Like falling
dominoes - you knock them all down, one by one, check
them off your list, sit back, and relax.

Yeah right. Here are the web marketing facts:

• It is dog eat dog - just like in the real world.
• Your dog is stupid and my dog is smart.
• My dog can eat your dog.

The question of the decade.
If you think it is hard to compete with Wal-Mart in your town
how are you going to be able to compete with every Wal-Mart
in the WORLD?

The ONE SEO Tip?
Let google tell you what you need. They do you know.

Want to get to the top?
With a little encouragement a list of what you actually need to
do may show up here. Stay tuned...

Blessings and Peace,

Verb



P.S. - I don't have a dog anymore, so relax.
Plus, no dogs were actually used or abused during the writing
of this blog entry.

~~~~~~~~~~

This blog by Eileen Brown, owner of Buddy Web Works and Buddy Copywriting.
(Both divisions of BEK - Brown Enterprises of KS, and the Buddy Web Group.)
Eileen is a grandmother, and consummate microbusiness SEO specialist, web
designer and web content writer/copywriter. She works with microwebmasters,
providing high value web content, SEO services and teaches SEO strategies.