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Good Day, Copywriting World.

In case you missed it, I blogged here last night to clear my
mind of many mixed feelings. A real tear jerker too. Yuck.

When re-reading it this morning, the realization was I had
written an ad. Jeeze a loo Batman! It was not my intention
or my wish to advertise to anyone about anything.
Sometimes the copywriter in us just takes over. Some of us
cannot turn off this thought process.

One thought leads to another when telling a story and
although the post was disjointed, disorganized, and very
personal, it led to posting two urls. If you read that blog
post, you will know how that thought process worked.
In trying to clear my head, I came to peace with the same
issues that brought me peace when I bought those urls.
It felt good and brought on a smile.

It would be an unknown fact, how I chose those names, if I
had not blogged about my feelings. I was telling a true
story off the top of my head.

Good storytelling has brought customers back to websites as
often as good concise, clear copy has done for many a year.
If you can tell a compelling story and work the information
about a product or service into the story (copy) you might
be the next HOT copywriter in a worldwide market.

This type of copywriting does not come naturally to many
copywriters. But for those who do find it easy to express
their own life stories (as in 'wearing your heart on your
sleeve') it can be a lucrative career builder. Supposing you
are able to write fiction, all the better.

Depending on the product or service, try telling a story, just
for fun, the next time you are writing copy. You may find it
comes easily or naturally. If so, you may have just found a
new niche for your copywriting skills and a whole new
marketing strategy for your career.

Good luck and keep your puck moving…

Verb



P.S. (The tear jerker blog entry is here:
http://www.copywriting.com/community/blog-b6-entry9.html
...just in case you are in the mood for that.)

Copywriter in Wichta, KS, USA