I've put a lot of time into this 3 minute script. It's as good as I am capable of with my current skill/knowledge level, so I'm looking forward to feedback on it from the more experienced copywriters on here.

The script is for a video spokesperson who will go on the side of a website.

If there is a weakness in the script, I feel it is not illustrating the results they will achieve, but with the new FTC guidelines I can not suggest too much in this area.

Please give any comments or criticisms you may have.

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Hi, I’m [Name]. With so many weight loss fads on the market today, it’s easy to forget that there are really only 3 core principles for losing weight:

Step #1: Consume less calories
Step #2: Burn more calories throughout the day
And step 3 is the most important step: You need to feel good while losing weight, or else your weight loss strategy just isn’t going to last.

[Product] is the first and only weight loss supplement that centers around these 3 core principles for losing weight. Step #1 is to eat less calories, and we help you accomplish this by using a powerful appetite suppressant known as Caralluma Fimbriata. An ancient plant from the far east, Caralluma possesses the unique ability to block the appetite triggering enzymes in the brain’s hunger center, which prevents you from feeling the urge to eat more than you need. To this day in India, the plant is still referred to as the famine food, for its unique ability to suppress the appetite. Think about this… if Caralluma is so strong that it can prevent those from feeling hunger who are often near starvation, imagine what it can do for you.

Step #2 is to burn more calories, so the calories you do eat are broken down and used by the body, instead of stored as fat. Traditional approaches to weight loss attempt to raise your metabolism, in the hope that burning some extra calories will magically drop dozens of pounds of fat from your body.

[Product] goes beyond that. Our proprietary formula doesn’t just focus on raising your metabolism, it actually energizes you to get up and become physically active. Not only does this promote weight loss by burning calories the way we were meant to, but it also helps promote a healthier, more active and fulfilling lifestyle. No other product in the market uses this simple, but common sense philosophy for burning more calories, and that’s why [Product] brings many of our clients results they didn’t think were possible.

So what are you waiting for, there’s no better time than now to take action and overcome your obstacles to a slimmer and healthier way of life. Currently, [Product] is running a special test market offer to help spread the word on our product. For a limited time you can try out [Product] free for 2 weeks, just pay shipping for the bottle to your home. During this time, you must experience a loss of weight, as well as a positive effect on your energy levels and overall feelings of happiness and well being.


If for any reason you do not achieve this, call us right away and let us know,, and we won’t charge you a dime, because we don’t want your money if you didn’t absolutely love the results you got from us. This offer is extremely limited, so to get in on this promotion before we close it to the public, simply fill out the form on this page to get your free trial bottle, and see for yourself the amazing total body transformation that [Product] can bring to you.

After steps 1-3 and before you talk about your product I would get them saying yes with a series of YES questions. I would start leading them before I intorduced the product. Otherwise I like it.

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