Hi all,
i am a new member here. i reside in India. am working as a copywriter in a small ad firm from last 3 months. since the time i started knowing and understanding copywriting and advertising as an industry, i was too excited about the whole stuff. but when i started working in real, i found it very disappointing because i could not apply the standards that the entire world follows (and the excuse i heard from my boss was..people here are too conservative and they don't understand inner meanings..u can't apply the standard ad techniques here)...n no one wants to make an image, but just concentrate on sales. ya sales are important, i know...but its not just that...creating an image, gaining trust are all part of it.rgt?but this doesn't happen in every part of India. In metros, people are changing, the way of ad making is also changing. In the place i work, there's nothing called brand management, brand image, marketing, target audience or perceived image...this is not just my problem.. my frnds who are working out of cities are also facing this same problem.

if anybody has something to tell regarding this..am waiting for them.
just wanted to share the situation out here (those who are interested in the field)
Thank You
Preethii

All advertising is changing as attitudes and outlooks are changing due to the speed which peoples are satified and their attention is able to be kept. Unfortunately, your boss is right and is wrong. But don't you say a word if you want to keep your job... Playing the game will pay your rent. But knowing the truth is important to your soul. The truth is we need to know the inner working of the mind, the catylists of our behaviors, the links between emotions and actions. The same goes with all of the standards we are taught in school, they only seem to morph faster in the workplace environment due to the sheer numbers that we have to process each and every day. In theory, we could look in grave detail at each and every knook and cranny and decipher the hiddens source of meanings into the mystical vortex of the universe... but in reality we must cut out this fat for the sake of volume. Hope this helps a little.
~Kurt
www.DirectResponseBrands.com