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 Nov 19 2007, 01:52 PM
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Copywriter  Group: Members Posts: 65 Joined: 4-November 07 From: USA Member No.: 841  |
Has anyone here ever written an entire ebook? I'm talking more specifically about a short ebook designed to be given away as a freebie to tease the reader into further action. I've got a job writing one of these ebooks - about 15-20 pages only - for a website owner. Any tips on structure or what percentages of information and sales copy to include?
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Nov 29 2007, 10:19 AM
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 Copywriter in training Group: Members Posts: 37 Joined: 28-November 07 From: UK Member No.: 1,037 |
QUOTE(MelSos @ Nov 19 2007, 01:52 PM) [snapback]997[/snapback] Has anyone here ever written an entire ebook? I'm talking more specifically about a short ebook designed to be given away as a freebie to tease the reader into further action. I've got a job writing one of these ebooks - about 15-20 pages only - for a website owner. Any tips on structure or what percentages of information and sales copy to include? I use lines like 'In my book/course (the bit you hope they will pay for), I tell you how to (overcome/be the best/ etc), but are some of the basic principles... In short, I try to give them enough information to make the ebook useful, but not enough so that they think they have all they need! pp |
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Dec 3 2007, 08:40 AM
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 Copywriter in training Group: Members Posts: 39 Joined: 20-November 07 Member No.: 973 |
QUOTE(passionatepens @ Nov 29 2007, 10:19 AM) [snapback]1148[/snapback] I use lines like 'In my book/course (the bit you hope they will pay for), I tell you how to (overcome/be the best/ etc), but are some of the basic principles... In short, I try to give them enough information to make the ebook useful, but not enough so that they think they have all they need! pp Exactly. Or something a client got me to do for them before, was talk about how to fix something, go into details about how to fix this something without leaving anything out, because in order to fix this something with the instructions outlined their going to need to buy this little something else, which happens to be a product that you/your client sells too. |
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