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 May 26 2010, 03:57 AM
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Newbie  Group: Members Posts: 1 Joined: 26-May 10 Member No.: 8,763  |
After about 10 different versions over the past few months, I've finally completed my first sales letter and I've mailed out 171 of them to highly targeted consumers.
I own a window and siding installation company, and I figured that if I drove around a few hours a week in areas that fit my customers description, and have bad windows, I could direct mail them a sales letter and increase my chances of setting up appointments. I wanted to fit it all on one page, and I've sent it in handwritten addressed envelopes with first class stamps. I'm really hoping to get a 5% response rate, but I'd like to know if anyone would read my letter over and weigh in on anything I should have changed or improved upon. My goal to simply get them curious enough to want to set an appointment up to have their windows estimated, and to also weed out people who may be totally looking for the cheapest guy out there. I hope I didn't screw this letter up. Here it is. |
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May 26 2010, 10:55 PM
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#2
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Newbie Group: Members Posts: 1 Joined: 26-May 10 Member No.: 8,765 |
QUOTE (siding and windows @ May 25 2010, 11:57 PM)  After about 10 different versions over the past few months, I've finally completed my first sales letter and I've mailed out 171 of them to highly targeted consumers. I own a window and siding installation company, and I figured that if I drove around a few hours a week in areas that fit my customers description, and have bad windows, I could direct mail them a sales letter and increase my chances of setting up appointments. I wanted to fit it all on one page, and I've sent it in handwritten addressed envelopes with first class stamps. I'm really hoping to get a 5% response rate, but I'd like to know if anyone would read my letter over and weigh in on anything I should have changed or improved upon. My goal to simply get them curious enough to want to set an appointment up to have their windows estimated, and to also weed out people who may be totally looking for the cheapest guy out there. I hope I didn't screw this letter up. Here it is.
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Jun 7 2010, 01:51 AM
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#3
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Newbie Group: Members Posts: 3 Joined: 7-June 10 From: Perrysburg, OH Member No.: 8,777 |
It looks good to me. How was your response?
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