I've always thought copywriting are for sales people only so I didn't paid much attention in the past. But I saw it's techniques can be used to spice up articles so I'm all ears now. Has anyone done this with success?

Hi.

In my opinion, all copy is content and all content is copy. If you
write any type of content (articles) for the web, you should always
write them in a way that they will further your online goal (make
the sale).


All the best!
Miguel Alvarez
Copywriting.com

Good Morning.

Great opinion and recommendation. It is hard to get your mind
around that sometimes, and keep it there. At least it is for me.

Although we feel like we are always working, always selling just
jumps out as a bit too self-serving. Of course, always writing is always
working and thus, selling ourselves.

Uh, does that sound right? I'm not sure. Crapola.

Maybe I am not really awake yet this morning.

Verb

The more I learn about copywriting the better writer I become. I learn how to prepare the perfect copy before presenting it to my clients. Helps cut down rework time and therefore leaves me with more time to write different articles.

One way to write better is to think better over and again. Like what i do is, i write up whatever i come up with regarding the topic and then I start re-writing it again removing the unnecessary sentences and words and keep the words and sentences which are easier to understand and can have better impression on readers mind. I revise the work again to see if i can add or remove words to keep the work look like profesionals. Well, it is time consuming but on the long run the content will be recognised from others and you will surely get better opportunities ahead.

I agree that copy is content and content is copy, like Miguel said. After all, most people on the internet are looking for information, not to buy something. The secret with content, whether on a website or for article distribution, is to give the potential customer what they want... the information they are searching for. Of course, copywriting does deal with making a sale of some sort. That is the point of all of this, isn't it?

I agree that the goal is to make more sales but i found that with copywriters you must make a connection withj the viewer or reader and it must be within the first 15 seconds or you will lose them. Maybe an old story that most people can relate to or something along those lines.