recently we did a post at copywriting.com and I posted a reply.

Here's the post. below is a quote. Please add your own thoughts.


Hypnotic copy examples



I’m already using this technique today!

any more advice after you’ve said, “as you sit here” or ‘by the time you finish reading this.”?

I can think of only a few more to try.

Hi.

Here are a few more you can try:

* As you think about X...
* As you consider X...
* While you realize X...
* If you ever thought that X, you must know that Y.

... the variations for this technique are virtually limitless.
Please share the ones you can come up with and lets turn
this thread into a valuable anchor/punch swipe file for all
the forum members.

All the best!
Miguel Alvarez
Copywriting.com

Hi All,

I just joined this forum. It looks great! Good luck with it!

A variation of the "as you sit there reading this..." is a language pattern I've used with a lot of success. It's used later in the ad/sales letter/website and goes like this:

"Since you've read up to here..." or,
"Since you've read up to this point..." or,
"Since you're still with me..." or,
"Since you're still reading this, you obviously..." or,
"Since you're still reading this and you are getting excited about all the possibilities...."

What you are doing is pacing the reader's immediate experience; you can then follow with a compliment, or an embedded command, and/or a statement of why they should buy your product.

So a complete example could go like this:

"Since you're still reading this, you obviously are going to benefit by using "The Copywriter's Handbook."

"Since you've read up to this point, you obviously show more persistence than 99% of the population. This makes you the perfect candidate for buying The Copywriter's Handbook.

These examples still need some work (I just made them up off the top of my head), but you get the idea.

Hope you find this useful,
Lou

Lou, I did find all that useful. I need some time to plug a few more of these into my long sales letter that I am writing for a client. Thanks guys!

The article about hypnotic binds was great, but phrases of that kind doesn't always guarantee you success. The most important thing is to know your target group. Then try to find out how do they transform the information received by their senses. For example, when someone hears a song, he receives it with his auditory senses and sends it right into the brain. But when that information gets into the brain, doesn't mean that it will be remembered as a sound. Some people will transform it in a picture, some in an emotion, or smell etc. This is the crucial part when it comes to any kind of communication. So in order to establish that hypnotic bind, you must know how the target group process any received information. This will guarantee you a successful copy.


cheers

p.s. this is the best site I've found about copywriting. keep up the good work!!!

If I understand what you're saying, I'm not sure the differences in how people process information/things necessarily matter when it comes to reading advertising. To the best of my recollection, about 60% of all people process information through their eyes. About 20% process information through the use of their ears. The other 20% process things through feelings. While those differences in how people process information make a difference when people are learning, I'm not sure they make much difference when people - regardless of how they learn - are reading.

The person who is a visual processor just takes in the words through his eyes. The auditory processor (I'm one) sees the words, hears himself saying the words in his mind, and processes the written material that way. I can't say I understand how the "feelings people" take in what they read, but I'm assuming they, like the auditory people, have some process whereby they can get the written material digested.

In other words, to the best of my understanding, regardless of how people process the incoming information essentially the written word gets to the mind of the person reading it.

Since (again, if I understood your post correctly) its pretty much a crap shoot when it comes to any reader of advertising and how s/he processes information, I don't think its possible for anyone writing sales material to know how each recipient of the material processes information; but, again, I don't think the writer needs to know that.

(If I've misunderstood the point you were trying to make ignore all of the above. )

When we write a copy we want the audience to learn something from it, whether it's about the brand, the product or something else. So the same rules apply here. And this theory is not just related to the learning process, it goes for any kind of neuro-linguistic process.


Totally correct. Which brings us to the next point. One sentence can be told in many different ways. E.g. By using words which are closely related to our auditive senses, we come closer to the people who use auditory senses as processors.


The written word may get to their mind, but whether they would relate to it or not, it's a question of details.


If there's a good research about the focus group, it is possible for the writer to know how they process information, generally speaking.


Tnx for the reply LisaW, always want to hear a good opinion!

So, if you're writing an ad, for example, say, an Ipod, would you want to write it in a way that's more auditory? And if so, how would you do that?

This is a stunning point, Stephanie! Thus, for an auditory product like an iPod, you know that they're auditory submodality is most dominant, so you would use words like, "listen," "hear," and "say."

Similarly, if it were a surf-board, you'd use language that appeals to a kinesthetic submodality. You'd talk about how they can "get a grip" and about "how they feel" about it. Kinesthetic submodality

And, for an art piece, you could talk about the ravishing new look, the bright, splashy, colors, and so on to tap into their visual submodality.

This, indeed, is a great idea...let the product tell you about the dominant submodality of the target audience and paint a word picture around it.

Cheers,

Sal

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Very interesting reading.

I will begin practising immediately.