I like to study the work of many great copywriters, I love picking through the sales page or advert of a great copywriter and see the different parts they have used, its almost like taking apart a model or something, dissecting the words they've used, why they've used them at each particular point of the pitch and how they've been written.


Who is your favourite copywriter of all time and why?

Mine is Gary Bencivenga, because I think he has done some great work, and after reading his free newsletter Bencivenga bullets I picked up some fantastic tips. No mincing of his words either, straight up knowledge,

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