Hi all, just want to give you a value
hope you get more ideas after read my post ^^ !

Keywords that cut to the heart of your prospect’s pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest.

To the prospect suffering from a seemingly incurable case of Hay Fever, a headline such as “Stop Hay Fever In Seconds With This Secret Ingredient Found In Every Refrigerator!” is guaranteed to interrupt his online travels and the dozen or so thoughts swirling around in his mind and draw him towards your message.

The obvious keyword is “hay fever” -- this is what the prospect’s radar is set to detect. More specifically, it’s the cure, or the alleviation of pain and discomfort that the prospect seeks. But it’s the use of the word “hay fever” that identified the message as having importance, triggering the reaction and shift in focus.

Prospects are constantly on the lookout for ‘new’ ideas, solutions, and upgrades -- hence the common practice among marketers to unveil ‘new and improved’ versions of older products. ‘New’ implies an improvement over the old, established way. It hints at the promise of a greater benefit.

Promise a unique advantage in your headline and you’ll pull eyeballs towards your proposition. As humans, we’re wired to be on the lookout for ways to get more living out of life. We want more… and we want it faster, easier and at a lower cost. Headlines that scream such advantages reap the reward of higher readership.

Another strategy to create great headlines on demand is to employ proven, attention-getting words and phrases. Following is an ongoing list of such headline words and phrases. Obviously, you’ll want to customize your own headline, but stringing together a few words from this list can get you off to a good start.

Yes, this is excellent advice. I've been studying keyword research methods and combining it with my article marketing and what you say here works as a great SEO strategy as well as targeting the right prospects. In addition, if one combines these tactics with those revealed in Miguel's excellent tutorial on how to write headlines, you're sure to roll out one winner after another.

Cheers,

Sal

Thanks for the advice. As I am new to this business I can use all the help I can get. I am looking forward to reading more of your suggestions in the future.

I love you tips! just starting in some copywriting business and it did help. Valuable for info for newbie in this arena. And the best part of it we get that information for free.

Great advice. It aligns with the top words that grab reader's attention - at least as I know them.

New is a big one, as are free, secret, easy, and everyone. Of course, getting the keywords in there is important too.

I think the trouble with headlines is that everyone is using the same strong keywords over and over again so there is little or no hope of ranking highly on search engines anymore. The market is just so flooded, we have to be more unique than ever.

I can see that problem, Meredith, but it does get tricky when you have to write copy for a specific keyword. You cannot get too unique! Using these types of formulaic headlines, however, may leave a potential customer or client with a choice of ten different "Secret Formula for Free Money" sites to choose from.

Very good point, Meredith. And every year that goes by, it gets even more
flooded with the same type of things. If you can find clients who'll allow a
bit more creativity than is usually allowed, it would be an interesting experiment.

The headline is the most important part of any ad or sales letter. It determines whether or not people will read your message. You may have the best written copy in the world but you've wasted your time if your headline doesn't excite readers enough to read your message.

First, you should define in writing the ideal prospect you want to capture with your headline. Then be sure to include the characteristics that make your product or service valuable to this prospect.

Second, you should personalize this ideal prospect by visualizing them as one person you want to attract with your headline. You have to eep this vision of one person in your mind whenever you're writing a headline. Your ad or sales letter will be read by one person at a time. Therefore, you'll find it easier to produce an effective headline by visualizing just one person and writing to that person.

Third, you will have to determine the most valuable benefit this person will gain from the product, service or business opportunity promoted in the message under your headline.

Fourth, you can write as many one sentence statements as you can about this benefit. Use one or more of the words from the following list in each statement. There are many other power words you can use in your headlines.

And fifth, you have to select the most powerful statement on your list. If you have several that seem equally powerful, try combining them into one statement and use that as your headline.

That is all. You now have the most powerfull headline for your product.