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> Copywriting vs. content writing

waenhuan
post Sep 1 2009, 11:13 PM
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Hi all,

I'm wondering if anyone would be kind enough to help me clarify the differences between content writing (informational articles and writing for educational purposes on websites or in print) and copywriting and the people who do one versus the other. Are copywriters ever also content writers, or can you specialize in "content" rather than specific advertising and marketing materials (though I would think that content can also function in this capacity)? Who, for example, writes the newsletters and online articles aimed at the members and potential members of non-profit groups like World Wildlife Fund or the National Wildlife Federation or for museums, aquariums, and zoos? Are those usually staff writers? Also, are compensation rates for freelance content writers--if such a thing exists--similar to those for freelance copywriting?

Sorry for so many questions, but I'd really appreciate any information you might have. I can't seem to find answers anywhere.

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stewedpeppers
post Nov 4 2009, 04:55 PM
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Content writing is one type of copywriting job. However, copywriting encompasses various types of marketing material, for print and television. Content for foundations can be written by copywriters, but they may also be composed by other full-time staff writers. They can also be the work of an in-house grant writer, depending on the nature of the content.

Compensation rates for any type of freelance writing depends on the specific project, the amount of research and time required, the size, and the experience of the copywriter.

For tips on getting started with your copywriting endeavors, check out this article.

http://freelancewriting.suite101.com/artic...web_copywriting


QUOTE (waenhuan @ Sep 1 2009, 06:13 PM) *
Hi all,

I'm wondering if anyone would be kind enough to help me clarify the differences between content writing (informational articles and writing for educational purposes on websites or in print) and copywriting and the people who do one versus the other. Are copywriters ever also content writers, or can you specialize in "content" rather than specific advertising and marketing materials (though I would think that content can also function in this capacity)? Who, for example, writes the newsletters and online articles aimed at the members and potential members of non-profit groups like World Wildlife Fund or the National Wildlife Federation or for museums, aquariums, and zoos? Are those usually staff writers? Also, are compensation rates for freelance content writers--if such a thing exists--similar to those for freelance copywriting?

Sorry for so many questions, but I'd really appreciate any information you might have. I can't seem to find answers anywhere.

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daniel05
post Jun 23 2010, 12:58 PM
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QUOTE (waenhuan @ Sep 1 2009, 11:13 PM) *
Hi all,

I'm wondering if anyone would be kind enough to help me clarify the differences between content writing (informational articles and writing for educational purposes on websites or in print) and copywriting and the people who do one versus the other. Are copywriters ever also content writers, or can you specialize in "content" rather than specific advertising and marketing materials (though I would think that content can also function in this capacity)? Who, for example, writes the newsletters and online articles aimed at the members and potential members of non-profit groups like World Wildlife Fund or the National Wildlife Federation or for museums, aquariums, and zoos? Are those usually staff writers? Also, are compensation rates for freelance content writers--if such a thing exists--similar to those for freelance copywriting?

Sorry for so many questions, but I'd really appreciate any information you might have. I can't seem to find answers anywhere.

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daniel05
post Jun 23 2010, 01:03 PM
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Hi all

Content writing is a serviced offered to website owners and it was successful in benefiting the company and other businesses. I suggest to opt content writing.


____________________________________________________

Discover the hidden source of targeted traffic that unearths eager buying customers, drives them straight to your site, and literally explodes your profits almost overnight at just simple click unique article wizard.
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nadal
post Nov 11 2010, 11:09 AM
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Content writing is the one type of copywriting job. Copywriting includes various type of marketing material for advertising your company products. Content writing is writing informational articles on various topics, while copywriter is concerned specially for advertising material.The cost of the copywriter depends on the type of project, research time and experience of the copywriter.

A professional copywriter should have certain characteristics like should have current market knowledge, excellent writing and communication skills, visionary, focused, and creative thinking about any topic.


Thanks.


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margrate12
post Nov 13 2010, 05:49 AM
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When you are structuring your text on page, its basic wording, paragraph structure and informational weight based on keywords...you are writing content. Content is king in the eyes of webmasters and SEO specialists alike, it is the very first thing you learn when optimizing your website. Content needs to be precise and informative to educate the reader on the topic they have searched for...and equally to satisfy the search engine crawler bots that your site is relevant to that niche. Many web designers and SEO companies are perfectly capable of creating a site that appears naturally in SERPS (search engine results pages) with a little creativity and clever word positioning. However, if you are similar to myself and many other internet users, the websites that feature on the first page are often of very low quality in terms of user experience and not the answer to my search at all.

Hidden Cameras


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