Hi!

I'm not really familiar with copywriting for the web but there's seems to be only one lay-out or presentation used. White background, large fonts, red and yellow highlights. Is there a rule somewhere requiring this type of presentation? Thanks.

Same here but I think there's no hard and fast rulers to everything we do in the net, writing copies included. Maybe it's just that everybody is simply following a trend and I think it's best to stick out like a sore thumb and get noticed.

Yes. See internet code 10044-3217A

Nope, no rule...a lot of good copywriters just choose to do it because it imitates direct mail practices.

Anything that (legally) gets the sales goes.

Sorry for the late comment. I think I did see this but was uh, busy.

I have seen that too and my OH-pinion is that it is a non-compete sort
of thing. If you have a page that has side bars, colors, cool designs and
like that - it detracts from the words, the message and the urgency of
reading on down the page. When selling, you want only pertinenet images
and words to convice the reader to buy. So focus on the product or
service is essential. No other stuff on the page means no distractions.

Now, on the other side of the coin, I have never been crazy about those
types of pages. I love the reading part and the part where you see
where the copy is going. If I become convinced I scroll down to see
the price. I still read copy of all sorts and when the words are not
correct (in my view) I lose interest pretty fast. I am an avid shopper
online so am still a sucker for certain types of copy. I think I have
purchased books and (holy cow) LOTS of other stuff because of the
copy and/or image but with no immediate need.

I am frugal but there certainly have been times when I received a
shipment of an item and when I opened the package I thought, "why
the devil did I buy this?" lol. You know?

I suppose the design part of a web site is my favorite thing to do other
than writing the copy. So those pages with no design do bug me to a
certain degree even though I know the reason for it.

Blessings.

Verb

This got me good. LOL. I wondered, so I googled,
just in case...

STUPID on my part. Geeze a loo. There is one born
every minute eh? Give me a lollipop!

Verb

This is how it is for me, too... I know that a lot of copywriters use that technique, but
I'm not one of them. I'd rather stick to the facts but with a classy and less showy
presentation. I figure that if I, as a consumer, back away from flashy websites
telling me how I need to feel and look as if I'm too dumb to know those things, then
other people will be backing away, too.

I have a small business of a bakery and I need to marketing done for my bakery , But I didn't have some large budget for that recently so please suggest me what step should i take?

Direct mail