I loved the benefits article: The Key to Advertising Success

I'm a technical guy, and I am too close to my product (ink cartridge refilling machines).

It makes it difficult because I have struggled to come up with some clear benefits that have similar appeal to those in the article.

Any clues? My site is www.sagerecycling.com

Thanks.

Greetings:

Here are some ways to think about features and benefits:

- Features are tangibles, while benefits are mostly intangibles - not always but often
- Benefits connect with people's emotions, and not necessary their logic
- When you talk about benefits, try to take a multisensory approach - think about how your product appeals to the five senses, and not just one or two.

I took a quick look at your site. I hate to say this but it needs a HUGE overhaul. Even for someone like me with a science and engineering background, i still struggle to understand from your website what your product is all about. Amongst other things, the title says recycling but i don't see any mention of recycling - which is a benefit - in the content.

Nonetheless, you actually flag some benefits in your home page text:

- Control of refilling process enhances user's time management and frees up time to engage in other money-making activities
- Overflow device prevents contamination and gives user peace of mind that nothing will get out of control
- Simple refill process means users can be quickly trained to use machine

Lastly, your pictures don't do your explanations any justice. You need to make a VIDEO demonstration of these things.

Hope these suggestions help.