Gaining trust and authority through the power of quotations

One of the easiest ways to get attention to any marketing piece you write is to start with a famous quote. Because of their structure, quotations are visually appealing. The reason for this appeal is because in people’s minds, […]

3 Easy tips to make your copy warm & personal

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough to freeze a brass monkey? Wouldn’t you love it if your website (or any piece of copy […]