3 Easy tips to make your copy warm & personal

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough to freeze a brass monkey? Wouldn’t you love it if your website (or any piece of copy […]

What is copywriting?

There are as many definitions to copywriting as there are copywriters in this world. In a strict sense, copywriting is the act of writing advertising and other promotional materials (like headlines, sales letters, videos, direct mailers, brochures and websites).

While […]