Gaining trust and authority through the power of quotations

One of the easiest ways to get attention to any marketing piece you write is to start with a famous quote. Because of their structure, quotations are visually appealing. The reason for this appeal is because in people’s minds, […]

3 Easy tips to make your copy warm & personal

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome; while others feel cold enough to freeze a brass monkey? Wouldn’t you love it if your website (or any piece of copy […]

How to start a copywriting swipe file

You’ve heard it before: “If you want to succeed, all you must model after those who’ve already succeeded”. For copywriters, this advice works particularly well. So if you’re serious about learning how to write the kind of copy that […]