How does a beginner with only experience writing copy for my own websites (3 sites) and my ebook, find other clients and establish himself into the copywriting business as a well paid freelancer?

Writing powerful web copy that sells is like writing powerful poetry that alters the world, Yeats, “The best lack all conviction, while the worst / Are full of passionate intensity,” comes to mind (The Second Coming). Crafted language is just that, crafted, and that takes lots of thought, insight, and vision. Clients who don’t work with language often fail to understand that muscular copy takes time and dedication and seems expensive.
What is the best way to convince a client that it’s less costly to do the deep work of good crafting and branding from the start, rather than skimming the surface until the ice thins to second thoughts?

A recent new client has a greeting card business and breaking into “greeting cards” for natural search is proving to be very difficult. We have done the location thing and are doing well with some long tail phrases but not good with “greeting cards”. Are there any alternatives to breaking into a highly competitive field like this one. (NO PPC please!)

Thanks for any input you can offer.

I need to copywrite some music CD’s. I see the Library of Congress has lots of help. If I order the forms, and can answer all the questions. enclose a check. Will I have good results. I can get lots of work copywriting for other musicians. Nice site and blog too Thanks Kim=coldshot

Hi all.

Thank you very much for sending in your questions. I do expect a few more in the following days, but I wanted to thank those of you who have already taken action.

Kim. Yours is a particular case because of a very common spelling error. You are looking for “copyright” (which is the way to protect your intellectual work) and not “copywriting” (which is the craft of selling with the written word). To copyright your music, I’d recommend a service such as the one offered by http://www.legalzoom.com/

All the best!
Miguel Alvarez

i have been working as a copywriter for 6 months with your notes now am able to write body copies but still cant write tag lines and header secondly still can not visualise creatively pictures for copy. plz help how to start with it. your help will be highly appreciated.

I have written in a corporate environment for about 15 years. I recently decided to consider freelance copywriting. Yet every project seems to pay about $1.00 per 100 words or something similar. Is it just me or does that seem cheap? Why would any writer devalue their craft by charging so little for their unique and creative work?

I am a strategist and copywriter for a strategic marketing agency. I think the essence of copywriting is knowing human nature, and being able to think visually, write experimentally, and substitute common concepts with more abstract.

The economic use of words is key to repainting that desired image in the mind of the market.

My most pressing question is ‘why do we have to work for such low rates?’

What’s the solution for this? I know many copywriters have this same problem and it keeps coming up in discussions repeatedly.

hi i was working as a trainee copy writer for nearly a year and now i have taken up a full time job as a copywriter.But sometimes the seniors reaction relly demotivates me. Please guide to how to write excellent taglines and visualise ideas. i still consider myself as a student n m still learning. help!

I have been a freelance copywriter since more than two years now. I have developed alot and provide copywriting services at a more higher level. Your website training programs are excellent for freshers.Keep it up.

Here’s one question:

As there are now more blog scanners than blog readers in the web, what then are the effective ways to make your copies more scannable to the general (and fickle) public?

As an exclusive web copywriting, do you also need to understand the language of html besides marketing language?

For adsense sites, we are told to write useful information that will keep our visitors coming back

Is there not the risk of having such great content that your site visitors focus on that and completely miss your adsense ads

I totally agree with you Shanky. We are underpaid/ very less paid for our work. And this creates the most important question in the mind of newbies that what will be there future as a copywriter? What will you answer to satisfy them?

I really like the information that is provided in this blog. I am new in the web copy writing business and I appreciate the help that I get from this blog. Bookmarked!