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Copywriting: What’s your biggest question?

February 23rd, 2008 · 8 Comments · Tags: notes

Copywriting: What’s your biggest question?

As you may have noticed, I have been away for a few weeks. Truth is things have been incredibly hectic around here… between working with a couple of copywriting clients and a few joint ventures that I’m working on, I was left with virtually no time to post on this blog.

Fortunately, all the craziness has calmed down for a while and given me time to take a deep breath, regroup and focus my attention again on the pleasures of life & blogging.

And to get back on track, I need your help…

One of the projects that I’m currently working on is a brand new and totally exclusive web copywriting training program and while it is coming along great, I want to be 100% sure that no stone is left unturned. And for that, I need your help.

What I’m asking you to do is leave a comment on this post and ask the most pressing questions you have about copywriting for the web (yes, this includes writing copy for SEO and for web 2.0 / social media).

Some of these questions will be answered in upcoming posts to the blog, and some (the ones that require me to go into a lot of detail or reveal some of the more obscure copywriting and persuasion strategies) will be saved for the training program. Also, feel free to add any suggestions you may have about particular topics you’d like to see covered in the training program.

Thanks in advance for your input and feedback… :smile:

Miguel Alvarez
CEO, Copywriting.com

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8 comments so far ↓
  • Comment #:1 by Gerald » Feb 23, 2008 at 5:26 pm

    How does a beginner with only experience writing copy for my own websites (3 sites) and my ebook, find other clients and establish himself into the copywriting business as a well paid freelancer?

  • Comment #:2 by James Navé » Feb 23, 2008 at 8:28 pm

    Writing powerful web copy that sells is like writing powerful poetry that alters the world, Yeats, “The best lack all conviction, while the worst / Are full of passionate intensity,” comes to mind (The Second Coming). Crafted language is just that, crafted, and that takes lots of thought, insight, and vision. Clients who don’t work with language often fail to understand that muscular copy takes time and dedication and seems expensive.
    What is the best way to convince a client that it’s less costly to do the deep work of good crafting and branding from the start, rather than skimming the surface until the ice thins to second thoughts?

  • Comment #:3 by Eileen » Feb 23, 2008 at 11:37 pm

    A recent new client has a greeting card business and breaking into “greeting cards” for natural search is proving to be very difficult. We have done the location thing and are doing well with some long tail phrases but not good with “greeting cards”. Are there any alternatives to breaking into a highly competitive field like this one. (NO PPC please!)

    Thanks for any input you can offer.

  • Comment #:4 by Kim » Feb 24, 2008 at 4:02 am

    I need to copywrite some music CD’s. I see the Library of Congress has lots of help. If I order the forms, and can answer all the questions. enclose a check. Will I have good results. I can get lots of work copywriting for other musicians. Nice site and blog too Thanks Kim=coldshot

  • Comment #:5 by Miguel Alvarez » Feb 24, 2008 at 3:02 pm

    Hi all.

    Thank you very much for sending in your questions. I do expect a few more in the following days, but I wanted to thank those of you who have already taken action.

    Kim. Yours is a particular case because of a very common spelling error. You are looking for “copyright” (which is the way to protect your intellectual work) and not “copywriting” (which is the craft of selling with the written word). To copyright your music, I’d recommend a service such as the one offered by http://www.legalzoom.com/

    All the best!
    Miguel Alvarez

  • Comment #:6 by hiral » Feb 25, 2008 at 11:50 am

    i have been working as a copywriter for 6 months with your notes now am able to write body copies but still cant write tag lines and header secondly still can not visualise creatively pictures for copy. plz help how to start with it. your help will be highly appreciated.

  • Comment #:7 by Kelly Feller » Feb 25, 2008 at 7:16 pm

    I have written in a corporate environment for about 15 years. I recently decided to consider freelance copywriting. Yet every project seems to pay about $1.00 per 100 words or something similar. Is it just me or does that seem cheap? Why would any writer devalue their craft by charging so little for their unique and creative work?

  • Comment #:8 by Ross » Apr 3, 2008 at 2:50 pm

    I am a strategist and copywriter for a strategic marketing agency. I think the essence of copywriting is knowing human nature, and being able to think visually, write experimentally, and substitute common concepts with more abstract.

    The economic use of words is key to repainting that desired image in the mind of the market.

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