Have I lost my mind? Maybe… (and my wife isn’t thrilled about it), but I will be offering 6 months of personalized, one-on-one, elite coaching to a few fast-movers.

Note.- This is an offer that I’m only going to make once, so read every word of this short post very carefully to make sure you don’t miss any of the important stuff.

Keep reading: 6 months of 1-on-1 online marketing coaching - FREE!

If a copywriter sold $6 billion worth of products over the years, would you listen to what he had to say about headlines? I would think so.

One of the best ways to educate ourselves as copywriters is to listen to the advice of marketers who started selling products long before the internet age. And without a doubt, Ted Nicholas is one of the first names that should come to mind. When you look at lists of top 10 copywriters you don’t always see his name - he doesn’t seem to get quite the publicity as, say, Clayton Makepeace or Gary Bencivenga. But when he gives advice I pay attention.

Keep reading: Ted Nicholas on headlines

As a copywriter I’ve been trained over many years that sales letters follow a vertical format. Not only in shape and form, but in the way the content is presented and the points are made to persuade the reader to buy.

And this tried and tested format has worked marvelously well on the web too. But I just saw a couple of videos by fellow internet marketer Jeff Walker that are making me re-think the whole approach to selling online. He’s now talking about a “sideways” sales letter, and there may be something to it…

Keep reading: Sideways sales letters: trend or new standard?

Today I’m very pleased to announce the launch of a new project that I had been working on for the past couple of months. It is a completely new online training system that will show you how to drive massive online traffic using the best of social networks & web 2.0 viral marketing tactics.

Why am I so excited about it? Well, because for this site, I teamed up with 3 of the smartest internet marketers on the planet. Their names are: Jack Humphrey (a renowned blogging and networking authority), Bryan Winters (owner of the emerging JoePopular.com social network) and Jerome Chapman (relationship marketing specialist).

Keep reading: Driving BIG traffic with Web 2.0 & social networks

Let’s start the year by having fun and playing “what if” for just a minute: If you could have just one super-human power during 2008 and you could use it for whatever you want? Which one would you pick? Flying? Super-strength? Invisibility? Which power of all the ones available would you want to make this new 2008 the best year ever for you and yours?

They’re all fun… but I’d personally pick “mind control”: The ability to influence the masses and persuade them do whatever I want. Yeah… I know it’s a cool power… and yeah, you can pick that one too. As a matter of fact, it was not a random pick. Mass-control is a super-human power that could become a reality for you this year. All you have to do is read along…

Keep reading: Mass mind control revealed! (free video)

Whether we like it or not, groups of humans act a lot like herds. In action, opinion and even feelings, people are natural followers of the particular group they belong to. Even in the most extreme situations, group-think tends to overcome individualism.

As a copywriter and marketer these are good news for you, because by the time you finish reading this article, you’ll realize that once you can influence how a group thinks, you will be able to automatically persuade new members to conform without even trying. How? Let’s get some background first…

Keep reading: Moo! Exploring our conformity to groups

There’s a new kid on the block - and it sure looks like a bully that’s getting ready to slap back at Google. Hard. The name of this new kid is Pay-Per-Play and I predict it will be a VERY interesting development in the world of online advertising (for both advertisers and content publishers like us).

So what exactly is “Pay Per Play”? In short, it is a new advertising channel for advertisers to increase their branding through online audio with 5-second sound-bites. Big advertisers are already queued up for it… and by big I mean brands like Coca-Cola, Toyota, Blockbuster and the sorts.

Keep reading: Is PPP the true Google AdSense killer?