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	<title>Comments on: Warm &amp; personal copy works</title>
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	<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/</link>
	<description>Tips and techniques about copywriting, persuasion, marketing and more...</description>
	<lastBuildDate>Mon, 21 Nov 2011 19:01:29 +0000</lastBuildDate>
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		<title>By: muldrake</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-1318</link>
		<dc:creator>muldrake</dc:creator>
		<pubDate>Tue, 04 Jan 2011 21:31:03 +0000</pubDate>
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		<description>I always wondered about contractions and about using &quot;you&quot; as in &quot;you will&quot;, instead of coming up with a phrase like &quot;Many people will&quot; or &quot;Others will&quot;. It does flow much better when you write the way you talk.</description>
		<content:encoded><![CDATA[<p>I always wondered about contractions and about using &#8220;you&#8221; as in &#8220;you will&#8221;, instead of coming up with a phrase like &#8220;Many people will&#8221; or &#8220;Others will&#8221;. It does flow much better when you write the way you talk.</p>
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		<title>By: janel</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-1181</link>
		<dc:creator>janel</dc:creator>
		<pubDate>Wed, 10 Mar 2010 00:33:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-1181</guid>
		<description>This is a big help. Thanks.</description>
		<content:encoded><![CDATA[<p>This is a big help. Thanks.</p>
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	<item>
		<title>By: lia</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-1155</link>
		<dc:creator>lia</dc:creator>
		<pubDate>Tue, 26 Jan 2010 04:49:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-1155</guid>
		<description>nice to find this tips, thank you :smile:</description>
		<content:encoded><![CDATA[<p>nice to find this tips, thank you <img src='http://www.copywriting.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':smile:' class='wp-smiley' /> </p>
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	<item>
		<title>By: Muhammad Riski</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-1065</link>
		<dc:creator>Muhammad Riski</dc:creator>
		<pubDate>Fri, 22 May 2009 09:31:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-1065</guid>
		<description>What a big-heart copy tips. Thank you, Andrew.</description>
		<content:encoded><![CDATA[<p>What a big-heart copy tips. Thank you, Andrew.</p>
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		<title>By: Dhane Diesil</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-825</link>
		<dc:creator>Dhane Diesil</dc:creator>
		<pubDate>Fri, 30 May 2008 09:54:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-825</guid>
		<description>Wonderful, just wonderful!</description>
		<content:encoded><![CDATA[<p>Wonderful, just wonderful!</p>
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		<title>By: Ned Carey</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-792</link>
		<dc:creator>Ned Carey</dc:creator>
		<pubDate>Sun, 13 Apr 2008 22:06:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-792</guid>
		<description>I already knew about the &quot;you&quot; vs &quot;I&quot; but the other two tips are terrific. I&#039;ll start to use them right away. Thanks for a great post</description>
		<content:encoded><![CDATA[<p>I already knew about the &#8220;you&#8221; vs &#8220;I&#8221; but the other two tips are terrific. I&#8217;ll start to use them right away. Thanks for a great post</p>
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		<title>By: Saleem  Rana</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-417</link>
		<dc:creator>Saleem  Rana</dc:creator>
		<pubDate>Mon, 24 Sep 2007 02:46:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-417</guid>
		<description>I think adding a picture also helps.  For example, on this page ... the friendly guy puts you at ease right away.</description>
		<content:encoded><![CDATA[<p>I think adding a picture also helps.  For example, on this page &#8230; the friendly guy puts you at ease right away.</p>
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		<title>By: luomeilei</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-404</link>
		<dc:creator>luomeilei</dc:creator>
		<pubDate>Tue, 18 Sep 2007 08:02:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-404</guid>
		<description>The tips is very good and enlight me.</description>
		<content:encoded><![CDATA[<p>The tips is very good and enlight me.</p>
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		<title>By: Verb</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-228</link>
		<dc:creator>Verb</dc:creator>
		<pubDate>Wed, 01 Aug 2007 15:46:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-228</guid>
		<description>Hello.

I could not agree more.  One more addition, that warm and fuzzy feeling can be attained with story-telling pieces.  

When writing about personal incidents in our lives, that can be &quot;re-worked&quot;  to relate to the product or service,  it is possible to draw the reader into a better understanding of what you are trying to relay ( shove down their throats, in essence).  

The only thing I could add is to be careful not to sound um, too un-intelligent.

Unfortunately that is one of my flaws.  yeesh.

Eileen  :)</description>
		<content:encoded><![CDATA[<p>Hello.</p>
<p>I could not agree more.  One more addition, that warm and fuzzy feeling can be attained with story-telling pieces.  </p>
<p>When writing about personal incidents in our lives, that can be &#8220;re-worked&#8221;  to relate to the product or service,  it is possible to draw the reader into a better understanding of what you are trying to relay ( shove down their throats, in essence).  </p>
<p>The only thing I could add is to be careful not to sound um, too un-intelligent.</p>
<p>Unfortunately that is one of my flaws.  yeesh.</p>
<p>Eileen  <img src='http://www.copywriting.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Miguel Alvarez</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-187</link>
		<dc:creator>Miguel Alvarez</dc:creator>
		<pubDate>Thu, 26 Jul 2007 13:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-187</guid>
		<description>Great additions Andrew... thanks! :)</description>
		<content:encoded><![CDATA[<p>Great additions Andrew&#8230; thanks! <img src='http://www.copywriting.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Andrew Cavanagh</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-182</link>
		<dc:creator>Andrew Cavanagh</dc:creator>
		<pubDate>Thu, 26 Jul 2007 01:06:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-182</guid>
		<description>I&#039;d add that one of the biggest secrets to making your copy more personal is what you leave out.

A high percentage of copy is filled with over-hyped overused copywriting cliches.

Keeping your copy low key like you were talking to an old friend over coffee (or in a bar) will help you stay in that warm conversational tone.

Also genuinely caring about helping your prospect.

Kindest regards,
Andrew Cavanagh</description>
		<content:encoded><![CDATA[<p>I&#8217;d add that one of the biggest secrets to making your copy more personal is what you leave out.</p>
<p>A high percentage of copy is filled with over-hyped overused copywriting cliches.</p>
<p>Keeping your copy low key like you were talking to an old friend over coffee (or in a bar) will help you stay in that warm conversational tone.</p>
<p>Also genuinely caring about helping your prospect.</p>
<p>Kindest regards,<br />
Andrew Cavanagh</p>
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		<title>By: JP Moses</title>
		<link>http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/comment-page-1/#comment-171</link>
		<dc:creator>JP Moses</dc:creator>
		<pubDate>Sun, 22 Jul 2007 18:14:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.copywriting.com/blog/copywriting/warm-personal-copy-works/#comment-171</guid>
		<description>Great tips on personalization.  I&#039;ve been using these for a while now and have noticed quite a jump in responsiveness compared to before.

Awesome post!</description>
		<content:encoded><![CDATA[<p>Great tips on personalization.  I&#8217;ve been using these for a while now and have noticed quite a jump in responsiveness compared to before.</p>
<p>Awesome post!</p>
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