I cannot believe I missed this one on an earlier go ’round. I have never “followed” all the rules as my style is um, a bit different (to say the least) but I want to get this one down.

I would love more discussion on this subject too.

By all means, the most important part of your copy is always the headline. All the copywriting basics should still be in place, headlines, benefit driven paragraphs, an irresistible offer, etc.

What I’m showing you in the hypnotic copywriting series is the next level of copy – what you can improve on when you’ve got all the basics covered in your piece.

All the best!
Miguel Alvarez
Copywriting.com

I’m a novice copywriter, but have some decent natural talent I’m told. Now that you’ve opened my eyes to the laser rifle of hypnotic binds, I’m gonna try it! I’ve got copy to write this week – let’s see how it goes.

Thanks again! I love your blog!

…jp

Please open a new thread in the forum asking your question (with a link back to this post). That way we’ll all contribute and build a good list of anchors/punches you can use to bind readers.

Miguel Alvarez
Copywriting.com

any more advice after you’ve said, “as you sit here” or ‘by the time you finish reading this.”?

I can think of only a few more to try.

Great stuff. That’s how hypnotists get people’s hands stuck to tables, using these binds…

“The more you try in vain to remove your hand, the more it sticks to the table…”

As you said, the brain accepts the first part as true.

Paul Hancox