Using hypnotic binds to engineer agreement

By the time you finish reading this article, you’ll have the equivalent of a high-energy laser weapon for your copywriting arsenal.

You are about to discover how to create hypnotic binds that penetrate deep into the minds of your readers and making them agree with whatever you want them to.

Hypnotic binds are an advanced copywriting technique and they’re seriously powerful stuff that can produce seemingly miraculous results when used properly. So before we start, I need to remind you to always use this knowledge ethically and with good judgment. Agreed? Ok, let’s get started…

In their simplest form, hypnotic binds consist of two parts - the anchor and the punch; and follow any of these two formats:

Format #1: If X then Y.

The first part (X) is the anchor in which you’ll state an obvious and undeniably true fact. The second part (Y) is the called the punch and it includes the concept or idea that you want the reader to agree with, or the command that you want him to follow.

Here’s an example:
“As you sit here reading this letter, you’ll begin to figure out why you need to learn the advanced copywriting strategies in my book.”

The anchor part states the obvious (the reader is sitting, reading the letter). The punch part tells the user what I want him to do (learn my advanced strategies). The human brain has been hard-wired in a way that it accepts this pattern as being logical, when in fact the anchor and the punch don’t have to be linked by logic whatsoever.

Format #2: The more you X, the more you Y.

In this format, the first part (X) mentions something the reader will invariably do (or is doing). The second part (Y) is the action you want the reader to take or the statement you want to generate agreement for.

Here’s an example:
“The further along you read this article, the more you’ll agree with the power of hypnotic binds.”

In the above example, the anchor states an action you’re already taking (reading this article). The punch describes the statement that I want you to agree with.

Using binds is actually pretty simple… but go ahead and try weaving a few of them into your next copywriting piece; you’ll be surprised with the results!