Understanding human nature (Part 4)

Women: One of life’s biggest mysteries (to men at least). In this final part of the “understanding human nature” series, we’ll try to unveil some of the secrets and similarities that make Venusians such wonderful and intriguing beings.

Let’s start out by making a list of attributes that round women as a group, and then we’ll dig deeper and dissect the female psyche in age groups that you, as a copywriter, can target as your market.

In general, most women feel they:
• Are very empathic and sensitive to other peoples feelings
• Get satisfaction from helping others (mostly family & friends)
• They are not appreciated as they should be
• Are perceptive, intuitive and even a little psychic
• Too often put other people’s needs ahead of their own
• Are good at maintaining relationships

While in college, women:
• Think their parents are living their own goals through her.
• Think their parents want them to do better in life than they did.
• Think their parents are over-protective because they have always considered their daughter young and innocent.
• Think they have a natural gift for getting along with people and that this ability will help them do well in any professional field they choose to work in.

Single women under 35:
• Tend they have a tendency to somehow attract only the wrong type of men.
• Consider finding their soul mate as crucial in their life.
• Consider themselves more entrepreneurial than domestic.
• Think the singles bar scene is definitely not for them.
• Hate it when family asks when they are getting married.

Single women over 35:
• They feel that the blows that life has delivered have made them wiser and stronger than most women they know.
• Think they have a very strong intuition about whether a man is worthwhile or not.
• Think that even when pushed by family and friends to marry (or re-marry), they should wait and not settle with just anyone.
• Those who don’t have them yet, want children and have given adoption a more serious consideration than when younger.
• Many tend to develop a taste for finer things (wine, food, art, literature, decoration).

Married women under 35:
• Consider themselves overly sensitive to other people.
• Think they take on more responsibilities than they can handle.
• Consider themselves attractive to other men.
• Think they are always trying to please others – sometimes at their own expense.
• Feel that sometimes their husband is one more child in the house.
• Many feel their spouse doesn’t work as hard as her on the marriage/relationship.
• Feel they have undiscovered talents that they will have time to explore when her children grow up.

Married women over 35:
• Like to consider themselves younger than they actually are.
• They consider themselves wise and good judges of character.
• They consider themselves highly intuitive of situations.
• Consider themselves traditional in values, but keep an open mind to new ideas.
• Think that the one thing her marriage lacks is better communication.
• They like to think of themselves as committed to making their family’s lives better.

To wrap it up:
I can’t stress it enough that when it comes to the human mind, nothing is cast in stone. This information I’ve presented in this blog post series can be used by copywriters as a general guide to know their target markets better and craft more focused and powerful advertising.