Comments on: Understanding human nature (Part 1) http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/ Tips and techniques about copywriting, persuasion, marketing and more... Mon, 21 Nov 2011 19:01:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ronni C http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/comment-page-1/#comment-403 Ronni C Mon, 17 Sep 2007 12:24:06 +0000 http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/#comment-403 Gail Sheehy is a journalist and writer, not a developmental psychologist. Her book, 'Passages', was published in 1984 and is therefore somewhat dated. 'Tim' will be relieved to know that, as a market, the Baby-Boomers (even those of 60+) have more disposable income than any other age group and therefore can no longer be ignored as a vital target audience. And, contrary to the belief amongst the younger marketers, their brand preferences are NOT cast in stone. As for their psychographics, well, just think of who some of those wrinklies are...Mick Jagger, Paul McCartney, Elton John, Helen Mirren, Judi Dench, David Hockney, and all the other greats who can't remember the Sixties. Ronni Gail Sheehy is a journalist and writer, not a developmental psychologist. Her book, ‘Passages’, was published in 1984 and is therefore somewhat dated. ‘Tim’ will be relieved to know that, as a market, the Baby-Boomers (even those of 60+) have more disposable income than any other age group and therefore can no longer be ignored as a vital target audience. And, contrary to the belief amongst the younger marketers, their brand preferences are NOT cast in stone. As for their psychographics, well, just think of who some of those wrinklies are…Mick Jagger, Paul McCartney, Elton John, Helen Mirren, Judi Dench, David Hockney, and all the other greats who can’t remember the Sixties.

Ronni

]]> By: Tim http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/comment-page-1/#comment-394 Tim Mon, 10 Sep 2007 13:33:46 +0000 http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/#comment-394 I enjoyed the breakdown of the age groups. I admit I only glanced at the 50 and under categories before I went to view the 50 + category, but... there was nothing for this group! :sad: Being a 55'er myself and part of the baby boomer generation, the fastest growing segment of the population in the US BTW, I wanted to know what the psychological profile for baby boomers looked like. Especially those 60+. That would have to be important to copywriters, wouldn't it? I mean, the 60 and over segment really faces a lot of challenges... too young to quit working but too old for companies to see value in. An attitude that really needs to change! They're too old to be healthy but too young to have old age healthy problems. They're looking for their way through the remaining years of life, while culturally considered finished. Or I guess the right way to say it is, "Ready for retirement." I'm not making a rant on age discrimination. None of this is really new. But these things really makes people in this age group ask, "Who am I?" What's my purpose here?" "Where is my life going?" "What's important to me now?" Right?Copywriters worth their salt should be wanting to write for that age group as much as any other. Thanks for the thought starter and thanks for the work you're doing. I can't tell you how much inspiration I get from your work and your web site. Tim I enjoyed the breakdown of the age groups. I admit I only glanced at the 50 and under categories before I went to view the 50 + category, but… there was nothing for this group! :sad: Being a 55′er myself and part of the baby boomer generation, the fastest growing segment of the population in the US BTW, I wanted to know what the psychological profile for baby boomers looked like. Especially those 60+. That would have to be important to copywriters, wouldn’t it? I mean, the 60 and over segment really faces a lot of challenges… too young to quit working but too old for companies to see value in. An attitude that really needs to change! They’re too old to be healthy but too young to have old age healthy problems. They’re looking for their way through the remaining years of life, while culturally considered finished. Or I guess the right way to say it is, “Ready for retirement.” I’m not making a rant on age discrimination. None of this is really new. But these things really makes people in this age group ask, “Who am I?” What’s my purpose here?” “Where is my life going?” “What’s important to me now?” Right?Copywriters worth their salt should be wanting to write for that age group as much as any other.

Thanks for the thought starter and thanks for the work you’re doing. I can’t tell you how much inspiration I get from your work and your web site.

Tim

]]> By: baby joseph http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/comment-page-1/#comment-382 baby joseph Fri, 07 Sep 2007 07:19:44 +0000 http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/#comment-382 good article,keep it up good article,keep it up

]]> By: Eileen http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/comment-page-1/#comment-381 Eileen Fri, 07 Sep 2007 05:32:46 +0000 http://www.copywriting.com/blog/copywriting/understanding-human-nature-part-1/#comment-381 Very interesting article. It all rings true, in my estimation and while reading it, I interjected different people in my life who fit each "mold" you were descrbing. Thank goodness it was cut off at age 50. Whew - I missed a bullit there. Maybe next time... Very interesting article. It all rings true, in my estimation and while reading it, I interjected different people in my life who fit each “mold” you were descrbing.

Thank goodness it was cut off at age 50. Whew – I missed a bullit there. Maybe next time…

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