5 out 7 not bad I guess I.m on my way This is a great idea I suggest everyone should subscribe to your ezine after all even if your not planning to change careers it sure pays to stay abreast of things that effect every one. Copy especially “sales” copy hits across all borders from birth. Keep up the good work and thanks.

Finally something really useful about the task of copywriting.

Ask your average copywriting ‘chancer’ about what’s needed to be a successful copywriter and they’ll probably guess “creativity” and “good communication” but you hit the nail on the head with “Congenial”.

I’d trade a copywriter that has great communication skills and a bunch of original ideas for one that has an intense interest in people any day.

Make the readers’ believe that you understand them and know where they’re coming from and you’ll have a customer every time.

You are giving away information and training that many of the so called “gurus” are selling at astronomical prices.

Thank you for providing excellent information

I’m sooo pleased I just subscribed to this blog! Great topic and so much else for me to read up on. And I’ll even overlook the typo in ‘Diciplined’…!

Cheers
Friendly Ghost

Hey Ghost. Thanks for stopping by and for pointing out that typo (fixed now).

Thanks for the great article. I’ve always wanted to copywrite and I find that I meet 6.5 of the 7 points above. Time to take a copywriting course

Bravo! For your seven traits of great copywriters. As a minister of the Gospel, I was
astounded to find that Christian copywriting
has grown into a 7.5 million dollar a year
business! I love faith based writing, and this market is getting bigger and biger every year,
where ten or so years ago, there was not even a niche for it!

I can’t thank you enough for the information. Not only have you inspired me to study harder to to make the most of this gift I’ve been given. I expect the quality and effectiveness of the copy on my website to improve dramatically!!

Wow. I have ‘some’ of these traits. Others I need to work on.

Time to make it happen.

Very inspiring! I am just getting into the world of business, fascinated by the world of salesmanship and the depth of the craft. I was just coming out of the egg and I must say this cracked the shell. Thank you.

Thanks for this, I have been writing copy now for a long time, and I totally agree that you can always learn new things every day if you keep your eyes and ears wide open with wanton curiosity.

Hey that’s me! I love to put different spins on things.

Well thank you for this shortcut to discovery!
Now to seek and find work.

You nailed me. Seven out of seven times.
Mabey that is one of the reasons I chose the
writing handle Webwriter777
To the minister of the Gospel that spoke above as well, Hello and welcome to the copywriting world! I too am a minister of the Gospel. I have been looking for those who need faith-based copy, as I love to write it.
My first project in SEO copywriting came
through doing a Website that “rightly divides HIS Word of truth” and seven years later, it has
grown to 300 pages, and averages between
13,000 to 20,000 visits a month. It as well has
a page rank in Google of number 1 for the keywords “Writings Of The Holy Spirit” the Word says “if one brags, let him boast in the LORD” so that’s what I am doing here, so all the glory be to HIM.
Great post brother! I will be coming back to read some more. You rock.!

I have always worked as a manager in promotional marketing events that attract large audiences for our clients. (Fortune 500 CPG manufacturers, for the most part). HOWEVER, I am wanting to try something different. I was always able to give good training meetings for our client’s projects…..because of my enthusiasm which is contagious. But, someone else always wrote the manuals, materials, etc…..and I was designated to give the presentation. I feel like I could be a good copywriter…..but I have been out of school for 25 years, and my vocabulary has dropped off considerably. With building up my vocabulary skills…..I think I could do this copywriting career transfer. How do I go about doing that? (Redeveloping my vocabulary to be top notch and current?) I do not want to be just adequate, or mediocre……I want to stand out in a significant way! If I can transfer my innate enthusiasm into words…..I will be a hit. And, I LOVE influencing other people to think like I think and get as excited as I do about a particular product or service or subject.
Please advise!

Kind regards,

Merrie Whitlock

Hi,

I have read and re-read all contributions above and I trully am inspired to jump into the copywriting bandwagon!

It’s an awakening of a passion that have lain dormant for a long time. Now that it’s up and running I do not want to let go! I ‘ve wanted to write exciting stuff ever since I was small (now am in my 40s) and realise I have not fulfilled this lifelong dream.

Now how do I sharpen my written word to enter into the levels of the copywriting gurus? I would particularly be interested to contribute in the Gospel copywriting; even though I’m open to all fields.

Many thanks

Mike Muindi

Hi, i have been in the marketing field for the past 15 years and have always been drafting Sales letters. Which many Customers have appreciated. hence I am looking to develop my skills in writing to just sell to a better field like Copywriting. Now I have to see who will give me a chance to prove myself that I have the Capability.

Awesome copywrite tips and information!

Just curious if this is what was intended:

* Smart: Great copywriters can interest themselves and comprehend a variety “OF” new subjects quickly, they have an insatiable thirst for knowledge of all kinds, they have an unstoppable curiosity about how things work and they like to research each subject thoroughly.

Thank you kindly.

I dont have all the seven traits but i do have some
Thanks anyway

7/7 I think I finally found a career that can keep me entertained!

Just found this on my travels. You are right about the insatiable appetite for knowledge about stuff, and what makes people tick. I would advise anyone looking to get into copywriting, go out and sell something first, whether B2B or preferably B2C, it will give you a real insight into how to sell, then you can learn how to write down your ‘pitch’ because, as Jack E Kennedy said back in the 19th century – Advertising is Salesmanship in Print. Always remember that aspiring copywriters, and get yourself a copy of ‘Scientific Advertising’ by Claude Hopkins aswell.

Excellent post.. I’d like to think I have a 7/7 But maybe we should add modesty on there to be safe…

Still, copywriting is fun! You can be yourself and get paid for working hard! I love it.

this is one hell of a fantastic write up. i feel better at copywriting already. i have been able to study guru’s like ogilvy et al and also been privileged to study under industry leaders in Nigeria and from what i gather great copy has no formula but clear intersections of diverse qualities which you have successfully uncovered on your blog. KUDOS!