Comments on: Moo! Exploring our conformity to groups

By: Ozio Media

Ozio Media — Wed, 22 Jun 2011 14:11:49 +0000

What a post. I think your post proves that researching, studying and ultimately knowing your target audience to a T is vital when it comes to marketing. Once you have a group consensus you can anticipate your audiences next move before they do and hit them with the wow factor.

By: Barbara Saunders

Barbara Saunders — Tue, 19 Aug 2008 03:55:18 +0000

Hmm…a contrarian view on conformity. It depends on your market. An example: I have studied with a San Francisco writing teacher who, over the past 15 years, has built a successful private training school for writers. Early on, a marketing consultant told her that her fliers were “too wordy” and “needed images because ‘people are visual’”, and that she should not say that her courses were “for people who like to take risks.”

The marketing consultant was wrong: Surprise, surprise, writers are not turned off by large blocks of text and people who aim to be serious artists are not turned off by the notion of taking risks in their creative work!

Many of us run away from indications of conformity like from a bad smell!

By: Dhane Diesil

Dhane Diesil — Tue, 22 Jul 2008 21:41:30 +0000

Great article.

Group think is alive and thriving. What a great way to make the connection and bridge the gap on how group think can be used in marketing.

By: Eileen aka Verb

Eileen aka Verb — Mon, 14 Jan 2008 16:14:26 +0000

You know what? Women are somewhat intuitive about the group think thing. We shop together often and it is easy to see how one influences the other when it comes to buyer preferences.

It is the reason I try to shop alone! I have a closet full of kitchen appliances I don’t use and more jewelry and shoes than any one person can use effectively. Yikes!

By: 4tuitous1

4tuitous1 — Mon, 17 Dec 2007 14:05:54 +0000

The above comment is really unfortunate for the boss who probably thought he or she was surrounding himself/herself with people who think for themselves and advise based on what is best via their experience – be it two months or twenty years.

By: Ronni C

Ronni C — Sat, 15 Dec 2007 10:02:41 +0000

Ad agency writers will experience this phenomenon first hand when presenting their work to a client (especially a multi-national) ‘committee’, the members of which range from assistant product managers to the marketing director and even the CEO. The more junior clients will be invited by their boss to give their opinions on the campaign first. Nervously, (because they’re trying to second guess their boss’s views) they do so. Then come the middle management with their pennyworth and, finally, the main man/woman has his/her say. Now comes the group think part. Should his/her views differ in any way from those previously expressed, the lower orders will immediately change their opinions to match those of their boss.