Is it time for a copy re-write?

Once you’ve written your award-winning copy, you’re all done, right? Well… not exactly. Wise marketers always keep an eye toward the future. While your product might remain the same in the months to come, people will not.

Their needs will change, technology will change and their goals will be adjusted to fit their lives better. By tracking customer feedback, you will be in a good position to tweak your copy from time to time (or rewrite it completely) to better fit the emotional standing of your target audience.

Here are some ideas to consider.

1. Keep up with the times.
Pay attention to technological changes relating to your product or service. With the invention of the Internet, small business took on a whole new meaning. While previously, only a tiny percentage of small businesses were based from home, now that number is growing at an amazing rate. This invention swung the door open wide for those who wanted to quickly set up a business from home.

2. Feedback is your friend.
Keep focused on the game and watch out for complaints and comments from your customers. Complaints need not be a bad experience. Swing past the upset emotions of the complainer and look for any legitimate ideas or suggestions he might have to offer… and improve your business constantly (this is a very important element for success).

3. Track your sales.
Often times, when sales slow down, it can be attributed to a particular event. Summers are normally slow for retail and for parent-oriented services because the kids are out of school. People are moving faster and going more places. On the other side, this increases sales in travel and tourism. However, if you can’t justify why sales have dropped, it may be a change in your target audience that you haven’t noticed. Do a little research to see if any major changes have come about in your industry. If so, adjust and tweak your copy to address those changes.

Summary:
Understanding that people and technology change is a big part to keeping your copy filled with current emotional triggers. Just by paying attention and with just a few hours of research every now and then, you can undoubtedly keep your copywriting stirring emotions and making the sale!