http://www.copywriting.com/blog/copywriting/impulse-boosting-guarantees/ Tips and techniques about copywriting, persuasion, marketing and more... Mon, 21 Nov 2011 19:01:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.copywriting.com/blog/copywriting/impulse-boosting-guarantees/comment-page-1/#comment-54 Katie Cummings Fri, 29 Jun 2007 18:17:14 +0000 http://www.copywriting.com/blog/internetmarketing/impulse-boosting-guarantees/#comment-54 The best guarantee is the one that is directed at the problem the reader is trying to solve. For example, if they are having trouble keeping their lawn green, give them a guarantee that their lawn will be greener in two weeks. The best guarantee is the one that is directed at the problem the reader is trying to solve. For example, if they are having trouble keeping their lawn green, give them a guarantee that their lawn will be greener in two weeks.

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