How to add instant flair to your writing44 Comments · Filed on: Copywriting
When choosing from the entire array of writing style elements available to copywriters, figurative language devices rank highly among my personal favorites.
When used carefully and with precision, these writing devices can be a powerful tool to get your point across clearly and with elegance, while adding flair and pizazz to your writing.
Let’s take a quick look at the most commonly used figurative language devices:
This device shows how one thing can be like another one. You can easily identify a simile because it constantly uses the words “as” or “like”.
”Clear as water”
“Quick as a bullet”
“He was clumsy like a clown”
Metaphors are very similar to similes, but the thing, quality or action that is applied is completely unrelated to the subject in question.
”She drank every word”.
“There’s a fire in my heart and you’re fanning it”
“Life is like a box of chocolates”
This device consists in using contradicting terms to emphasize something.
“Her lecture was clearly confusing”
“This book is plainly outstanding”
“A deafening silence flooded the room”
One of my favorite figurative writing devices is the synecdoche. It refers to using a part or piece of something to refer to the whole. This device is used widely in regular conversations so it can give a lot of warmth to your writing.
“I’m all ears!”
“He has ten mouths to feed”
“That’s a nice set of wheels!”
Warning note: Keep in mind that these devices should always be used scarcely to avoid diluting their results.
I’m challenging you!
Try to come up with a good simile, metaphor, oxymoron or synecdoche and use it while commenting this post. After 100 have been gathered, I’ll invite an unbiased copywriter to act as a judge and select the top 3 comments. The best one will get $50 via PayPal and, of course, bragging rights. Hey $50 is a pretty good deal for commenting a blog post… so kick-start your brain and add your comment now!