Embedding hidden commands in copywriting

Without a doubt, one of the most powerful skills you can develop as a hypnotic copywriter is the ability to embed hidden commands into seemingly harmless sentences.

This effective copywriting technique can give you virtually unlimited selling power.

Just take a minute to imagine being able to command your readers to do anything you want just by using the right words.

You should note, however, that just because you embed a few hidden commands in your copy, it does not mean that the prospect is forced to do anything. This powerful persuasion technique simply presents commands in a more subtle manner; it helps you to make suggestions your prospects to take the actions you want without them being perceived as commands or suggestions.

And how exactly is it used? The best way to show you how to use this technique is by giving you some examples. The hidden action commands in the following sentences are highlighted in bold:

“You’ll find it very insightful to, John, read my affiliate success book.”

“Just take a minute to consider how much easier your online success will become when you learn my secret marketing strategies.”

“Your promotion efforts will be more productive and generate dramatically better results when you put this information to use.”

“I’m wondering just how quickly you’ll realize you need to learn these strategies.”

Notice how the word “you” or the name of your prospect is placed in the middle of each sentence; directly before the command is given. When a command is issued this way, your prospect hears it as a powerful subconscious suggestion and is more inclined to act over it than if you’d given the command directly (forcing the conscious mind to decide).

When this technique is used properly, no one ever objects to your hidden commands. The overall effect is that the prospect will feel compelled to act on your suggestion without feeling pushed or pressured into action.

It has been proven time after time by master persuaders that wording your commands like this hit the prospect in a different psychological level and dramatically increase the chance of her taking the action you want.

Right now, while all this information is still fresh in your mind, take time to write 10 sentences that include hidden commands and try them throughout the day (be ethical). You’ll soon experience the persuasive power of hidden commands. Once you have your list of hidden commands, leave your best example as a comment for everyone to learn and discuss.