Do you have copywriting schedule?
3 Comments · Filed on: Copywriting
When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our latest masterpieces, whether they be for a simple classified ad or a high-end technical piece. It just doesn’t fly to operate on two cylinders when we need to generate top copy. There are simply too many other copywriters who will to turn in second rate material.
Not that we set out to do that, but sometimes we don’t properly set ourselves up for success in this arena by trying to fit our most demanding task (copywriting) into our least productive hours.
So what should you do about it?
You certainly know yourself well enough to understand when you are at your best, and when you’re not. Some of us work well in the early morning hours (that wouldn’t be me) while others need a more gradual start to their day.
Still others are night owls, craving the solitude and quiet of the night to produce their best work. Whatever your pleasure, it’s vital to make sure that you’re giving yourself the best chance to succeed.
Sometimes deadlines loom and writing schedules are of necessity changed, and while that can’t be helped, you still need to plan and take care to give yourself a decent shot at success. Ultimately it comes down to being very organized and disciplined. (Foul language to some, I understand.)
These are arrows that you need to have in your quiver, ready to deploy. Planning your writing day, having clear productivity goals and deadlines for yourself go a long way towards making this a winning venture.
If you know for instance you have several social occasions coming up and they will, uhmm, have an effect on your clarity or focus, then you would do well to write ahead or plan accordingly so you are not battling your rather taxed brain cells for their attention, when what they really need is sleep!
Speaking of that, are you getting enough? Everyone has their own number, but what’s your optimum number of hours per night, and are you getting it?
Taking care to give some thought to these concerns will help give you a fighting chance at doing your best work, which is what you want, right?
3 comments so far ↓
Comment #:1 by Zaheen Bagasrawala
Nice post Miguel, do you think multitasking of copywriting projects is hazardous to time management?
Thanks for the tips… really useful…
Comment #:2 by Miguel Alvarez
@Zaheen
Not hazardous per se, but I find it that when I try to multitask my copywriting projects, the quality of my work decreases and needs a re-write almost every time – The easiest way to tell is by the response the copy piece generates.
Comment #:3 by Katie McDonald
Nice post! The multitasking of different writing projects is interesting. I have mixed opinions. I’d say more often than not, the mixing and hopping around between projects does not bode well for the end product. I find momentum is key.
But, it can be beneficial when you have a writing block. Sometimes changing focus can help regain creativity for a previous project.
As copywriters, it is definitely important that we know our productive times of day. It is a huge waste of time to fight the “unproductiveness”. It’s better to walk away and return to writing in a productive state of mind.