An introduction to hypnotic copywriting

Whenever I hear the word “hypnosis” a clear visual image is projected in my mind’s eye. A smooth-sounding and gentle fellow, maybe holding a shiny pocket watch, whispering to me: “Your eyelids are starting to feel really heavy, you are comfortable and relaxed and you are longing to fall into a deep and completely restoring sleep.”

And that’s probably the same image (or pretty darn close) to the one playing on your mind’s eye too. After all, we all know that the concept behind hypnosis is to get you into a relaxed state of mind that allows the hypnotist to embed commands and suggestions directly into your subconscious mind.

But few have heard about a little-known type of hypnosis that can be achieved with the written word alone. Enter the profitable world of “hypnotic copywriting”.

The goal of hypnotic copywriting is not that different from that of hypnosis. The goal consists of creating marketing pieces so powerful that they command your readers’ undivided attention, captivating her to the point that it makes her lose track of the time spent reading your words – much like it happens when you’re watching a spell-binding movie or reading a dazzling novel.

Hypnotic copywriters are able to pull this off with a series of techniques that allow them to carefully and strategically weave words in such a way that it hooks and mesmerizes the reader. Knowing that while the reader is in this state of mind (called a trance), she is much more open and receptive to suggestions and commands embedded in the copy.

Many new copywriters tend to dismiss this as hocus-pocus, but I can assure you that it is not. Hypnotic copywriting draws from a wide range of disciplines including hypnosis, neuro-linguistic programming (NLP), sales psychology, persuasion, etc.

During the next couple of weeks, I’ll be sharing some of the most powerful hypnotic copywriting techniques that I know. These devastatingly simple techniques can produce dramatic results in your online marketing efforts, so don’t miss them!

If you have any particular questions about hypnotic copywriting that you’d like me to answer or if there is a particular strategy you’d like me to discuss, please let me know by leaving a comment on this post.